Shoppers Invited to Taste Sweet Specialty Melons at Schnucks

Online, June 14, 2011 (Newswire.com) - Melons mean summer, and the produce teams at Schnucks are getting ready to sample some sweet new varieties: Honey Kiss®, Golden Kiss® and Sugar Kiss® Melons. On Saturday, June 18, from 9 a.m. to 5 p.m., all Schnucks and Logli locations will host Frieda's Produce University®, "Summer Melons: A Kiss of Sunshine." Produce staff will be handing out free samples and informational brochures throughout the day.

The three featured melons are new U.S.A-grown specialty varieties: Honey Kiss® (aka Hami Gold), a crisp and refreshingly sweet Chinese-origin melon; Golden Kiss®, a gourmet Charentais cantaloupe; and Sugar Kiss®, a soft and super sweet Asian-style melon. Shoppers are welcome to drop in anytime on June 18 to discover the superb flavor and quality of Schnucks' suite of summer melons.

"The Kiss® melons have truly outstanding flavor - these are not your average cantaloupes," said Karen Caplan, CEO of Frieda's Inc. "Offer these specialty melons at your next summer barbecue to really wow your guests."

Schnucks teams up with Frieda's for different themed Produce University® sessions throughout the year. "Produce University® gives our produce teams the opportunity to share their knowledge and expertise while encouraging our customers to try something new," said Mike O'Brien, Vice President of Produce at Schnucks.

For more event details, visit www.friedas.com/Schnucks

Since 1989, Frieda's Produce University® has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers' produce departments.

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 105 stores (including five Logli stores) and 101 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi. Learn more at www.schnucks.com.

Frieda's Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda's has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com