Shower Water Exposes Us To Health Risks

Online, April 27, 2010 (Newswire.com) - PRESS RELEASE
www.pureshowers.co.uk

TO: Editor - Please consider for an editorial inclusion.

Showering In Unfiltered Water Can Be More Dangerous Than Drinking It.

Leading scientists believe that having a hot shower can release toxic vapours from chemicals in shower water that can expose us to health risks. [1], [2]

This is why PureShowers.co.uk has introduced a new health product line that lets you say goodbye to pollutants like chlorine and lime scale in your shower water.

Many of us filter our water before drinking it, but do not think about how showering in unfiltered water can adversely affect our health. In many areas across the UK, unfiltered tap water is hard and laced with calcium, chlorine and magnesium deposits. This can lead to dry, brittle hair and skin; it can also worsen skin conditions.

PureShowers.co.uk offers internationally certified shower water filters that remove harsh chemicals (like chlorine) and lime scale from water, resulting in a shower that is cleaner and free from harmful irritants. The ingenious filters can be installed easily and quickly within minutes: simply replace the showerhead as normal, or attach a filter to an existing shower. All filters have replaceable cartridges which last up to 12 months.

Why is filtering so important? British Water state, "Softened water is known to have a calming, soothing effect on skin problems, including psoriasis... [and that] recent research by a leading UK dermatologist identified a strong link between hard water and childhood eczema." 3

Recently one of PureShowers.co.uk' shower filters was on the Oprah Winfrey Show with Dr. Oz, who said, "When chlorine is present in the water in your shower, it can dry you up a lot. A filter is an easy fix." 4

The PureShowers.co.uk filters are available online via a secure ecommerce store at http://www.pureshowers.co.uk

What do its customers say?

Shirley Chan of London says: "I have been using the shower filter for three weeks now and I have noticed the difference in my skin and hair. Previously, my skin would feel very dry and itchy and I had to moisturise with an emollient cream, but now my skin feels soft and smooth and I no longer have to use my creams."

Stephen Boyle of Essex says: "It's easy to install. Well after two weeks since putting the filter on my shower, it's great. I never realised how much damage chlorine does to the skin."

Jacqueline Gallagher of Derry says: "The filter does everything it promised and I couldn't be happier. I've recommended it to all my friends and am telling all my salon clients of the benefits."

Notes to the Editor:
• High Res. Images and Samples available on request
• For further information, please contact: Ty Lee ([email protected]) or on TEL: +44 7805 777 762

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[1] "Showering is suspected as the primary cause of elevated of chloroform in nearly every home because of the chlorine in the water. Chloroform [a known carcinogen] levels increase up to 100 times during a ten-minute shower in residential water"
- Environmental Protection Agency - Dr. Lance Wallace

2 "The National Academy of Sciences estimates that 200 to 1000 people die in the United States each year from cancers caused by ingesting the contaminants in water. The major health threat posed by these pollutants is far more likely to be from their inhalation as air pollutants. The reason that emissions are high is because water droplets dispersed by the shower head have a larger surface-to-value ratio than water streaming into the bath."
- Science News-Vol. 130, Janet Raloff

3 http://www.britishwater.co.uk/Data/Global/File/Fact%20Sheet%202.pdf

4 http://www.oprah.com/health/Dr-Ozs-Beauty-Book/11