Signals United Driving Growth Through Customer Satisfaction

Orange, CA, May 8, 2015 (Newswire.com) - Investing in training is a valuable decision for any business leader. Of course, not many would associate customer service as being a key issue for a marketing and consulting services firm. Stanley explained that his business’ emphasis on interactive promotions means that customer service isn’t just a part of what they do, it’s all of it.

“Customers interactions are in everything we do,” he said. “The way we promote brands means that we spend a lot of time building relationships with their customers. As such, consumer care is a central part of Signals United. Of course, these same skills also help when working with the businesses we are promoting!”

"If you can make things consistent, you're on the right track,"

Stanley W., Director of Operations

According to Stanley, the firm conducts monthly training workshops, each one led by a different team member. The topics include communication, customer service, marketing techniques, leadership, and more. By having a different team member conduct each training, Stanley is able to foster new leaders within his organization.

“By constantly training, we stay ahead of the competition,” he added. “There are always going to be others trying their hardest to capture our market share, and we have to keep improving so we can keep growing. Complacency would ultimately mean the end of our business.”

Signals United’s Director of Operations Discusses Customer Service 

Stanley had some suggestions to make regarding great customer service. He indicated that the majority of the training at Signals United focuses not on how to treat a customer well, but rather how to make good habits in order to treat all customers well.

“Customer service is really easy when it’s only one representative and one customer,” he elaborated. “Getting a group of representatives to provide great service all the time is more difficult. For example, smiling at one person is easy; but remembering to smile at every customer while also thinking about how to help them – among other things – is a little more challenging.”

He asserted that some of the most important habits are being proactive, knowing how to stay available, and knowing when to ask for help. By working on these areas, the Signals United team has already improved its consistency of service greatly.

“If you can make things consistent, you’re on the right track,” Stanley concluded. “Typically it isn’t the quality that is an issue for companies, but rather making sure that every interaction is positive.”