Significant Gender Difference Revealed In Advertising Specialties

Online, January 20, 2011 (Newswire.com) - Marketing your business may seem daunting initially, in particular for small business owners who do not have prior marketing experience. The principle key to understanding how to market one's business is identifying who your primary audience is and what they want from your type of business.

One of the most effective methods of marketing is to utilize advertising specialties, as documented in a recent landmark study conducted by the Advertising Specialty Institute. The ASI study included information regarding a significant difference between genders in terms of preference of advertising specialty items. Companies like IASpromotes.com have noticed that, overall, customized bags have the highest number of impressions per month among both men and women; however, men are more likely to own customized apparel whereas women are more likely to own not only bags but also calendars, writing instruments, and health and safety products.

Online advertising specialty retailers such as IASpromotes.com offer thousands upon thousands of different products for any kind of company, big or small, to use in their marketing campaigns. Attempting to browse through an entire online catalogue is instantly overwhelming, so news of this gender difference is highly valuable for any business that desires a guaranteed return on their advertising investment. By focusing on products that will appeal to either gender (or both!), businesses can quickly build a customer base before branching out into more unique and singular advertising specialty products that IASpromotes.com and others stock.

http://www.IASpromotes.com