Silverbear Launches Membership Management Solution; Persona

Online, February 4, 2010 (Newswire.com) - , Guildford, Surrey: Silverbear is proud to announce the launch of their new membership management solution called Persona. This new software solution is a sophisticated tool which will aid associations, clubs, societies and other organisations with membership bases, to manage their membership engagement strategy.

Persona includes a range of technologies, which, pulled together create a sophisticated and flexible membership management solution:
• Persona Membership CRM to manage the overall member data
• Management Information and Business Intelligence to understand your membership clusters
• evocos Event Marketing Solution to aid communication and streamline the management of member events
• A personalised Membership Portal, enabling members to access their personal information at any time and from any location
• Social networking integration, to ensure communication can be transmitted through the appropriate medium

Kate Oxton, Marketing Manager for Silverbear, explains the significance of the solution to member organisations: "In order to retain and grow your membership base, organisations must be able to engage with their community and members - encouraging active participation through the use of the latest technology; this is where Persona steps in. Persona enables organisation to take control over the management of their members - aiding both growth and retention."

Persona utilises the power of Microsoft Dynamics CRM to help organisations manage member relationships, communications, campaigns and member feedback. Silverbear is a Microsoft Gold Partner and has a long and extensive relationship with the software giant. The membership management solution seamlessly integrates with the Microsoft Office Suite, offering the familiarity and ease of use that users will welcome.

Contact Silverbear
Silverbear Membership
1 Faraday Road
Guildford
Surrey
GU1 1EA

Telephone: 0800 369 8677
Email: [email protected]
Twitter: http://www.twitter.com/SBMembership