SiSense Announces New Data Connectors for Prism: Google AdWords and Google Analytics

Online, March 24, 2010 (Newswire.com) - SiSense, developer of the Prism business intelligence (BI) software system, announced today the beta availability of two new data connectors for Prism: Google AdWords and Google Analytics. These additions significantly improve Prism's applicability for analyzing Google data sources, either alone or in mash-ups with other online and in-house data sources. Data sets of any size can be processed for immediate ad hoc analytic queries, without the need for reprocessing existing data in the system or for aggregations or pre-calculations.

While Prism users have been able to manually export their Google data to CSV and then import it into Prism, they can now connect directly to the Google data source. Automatic syncs at regular intervals can be scheduled. This functionality is especially valuable for online marketing agencies who serve numerous clients. Instead of manually generating reports for each client, they can streamline the process using this new automated functionality.

The alpha versions of these new data connectors have already been in use by a number of customers, and SiSense is now inviting all Prism users to try the beta versions. Following a successful beta period, the company will release the new Google data connectors as part of a new version of Prism.

New users are invited to download the free, fully-functional 30-day trial version of Prism. For a limited time, SiSense is offering a free one-hour phone/Web conference session with new users. During this brief session, the users will use Prism's visual BI studio to import and/or connect to multiple data sources and create an actual interactive dashboard on their own data.

Users interested in learning more about Prism's new Google AdWords and Google Analytics data connectors and how they're used, are invited to join one of two free Webinars: Thursday March 25, 2010 at 12:00 noon EDT, (9:00 AM PDT) and Wednesday Mar 31, at 12:00 noon EDT (9:00 AM PDT) . Webinar registration is available here:
http://www.sisense.com/support/default/webinar_registration.aspx