SITA Asks Travelers #WhereToNext?

Online, August 7, 2012 (Newswire.com) - SITA, the global air transport IT and communications specialist, today announced a summer social media campaign for leisure and business travelers. From August 10-31, travelers that check-in via Foursquare at any airport in North America using the hashtag #WhereToNext, or post on Twitter using the hashtag and the airport's Twitter handle, may win a free t-shirt and are entered for a chance to win a $250 American Express gift card.

SITA provides the technology that enables over 70 airports throughout North America to run smoothly. Its technology underpins every step of the journey from passenger check-in to sophisticated baggage management and state-of-the-art aircraft communications. This campaign offers opportunities for savvy travelers across North America to engage with airports and check out SITA's technology during their trip.

"We're looking forward to hearing from travelers as they pass through our customers' airports. Learning more about passenger preferences helps us develop our solutions to improve the entire passenger journey," said Paul Houghton, SITA President, Americas. "Social media is playing an increasing role in the air transport industry as people connect throughout their journey. We hope that #wheretonext will highlight how airports are an ideal place for passengers to connect."

About SITA:
SITA is the world's leading specialist in air transport communications and IT solutions. SITA delivers and manages business solutions for airline, airport, GDS, government and other customers over the world's most extensive network, which forms the communications backbone of the global air transport industry.

SITA's portfolio includes managed global communications, infrastructure and outsourcing services, as well as services for airline commercial management and passenger operations, flight operations, aircraft operations and air-to-ground communications, airport management and operations, baggage operations, transportation security and border management, cargo operations and more.

With a customer service team of over 2,000 staff around the world, SITA invests significantly in achieving best-in-class customer service, providing integrated local and global support for both its communications and IT application services.

SITA has two main subsidiaries: OnAir, which is the leading provider of in-flight connectivity, and CHAMP Cargosystems, the world's only IT company dedicated solely to air cargo. SITA also operates two joint ventures providing services to the air transport community: Aviareto for aircraft asset management and CertiPath for secure electronic identity management.

SITA is one of the world's most international companies. Its global reach is based on local presence, with services for over 500 air transport industry members and 2,700 customers in over 200 countries and territories. Set up in 1949 with 11 member airlines, SITA today employs people of more than 140 nationalities, speaking over 70 different languages. SITA had consolidated revenues of US$1.517 billion (€1.09 billion) in 2011.

For further information go to www.sita.aero