Siteworx, LLC Helps Time Warner Cable Earn The Web Marketing Association's Best Of Industry WebAward For Its Premier Website Timewarnercable.com

Online, October 15, 2013 (Newswire.com) - As Time Warner Cable's Digital Agency of Record, Siteworx helped TWC undertake a complete website redesign. In addition to improving the visual aesthetic, Siteworx was also responsible for designing and executing a comprehensive content strategy, front-end development, and quality assurance. With the enhancements, TWC achieved better organization and unity among its separate brand entities. Additionally, TWC succeeded in streamlining the consumer education and buying process in order for customers to quickly and easily navigate the site and manage their accounts.

"As a leading provider in telecommunications services, it is extremely important for Time Warner Cable to have a website that reflects the true essence of our brand," says Time Warner Cable Group Vice President, Rob Roy. "In partnership with Siteworx, we were able to execute our vision for a customer-focused web experience that incorporated a flexible design that was both modern and functional."

Siteworx also helped TWC integrate Lithium's Social Customer Experience platform. With this integration, Siteworx enabled TWC to create an online destination where its customers can access a wealth of resources and support information. In particular, the creation of a discussion forum on TWC's website enabled TWC to reduce costs to service its customers and provide customers with easy access to the most relevant and important content.

At the 2013 Adobe Digital Marketing Summit, Siteworx VP of Design Giovanni Calabro and TWC Group Vice President, eCommerce & Interactive Marketing delivered a presentation titled, "Responsive Design for Enterprise Websites," which describes, from concept to execution, how Siteworx and TWC successfully architected and implemented a responsive design for TWC's Residential website.

The WebAwards competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of website development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters. The WebAwards competition format allows websites to compete head-to-head with other sites within their industry to win the Best of Industry award.

About Siteworx, LLC
Siteworx is an award-winning digital experience agency with deep roots in experience design, web content management (WCM), eCommerce, digital asset management (DAM), and systems integration. For more than a decade, our uncommon blend of technology and design know-how has helped digital leaders such as Time Warner Cable, Citrix Online and Mandarin Oriental Hotel Group discover, create and deploy best-in-class multi-channel experiences and connect with their customers and prospects in more engaging, more profitable ways.

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