SK&A's Office-Based Physician, Pharmacy and Hospital Databases Pass 15th Consecutive Audit

Online, June 21, 2011 (Newswire.com) - SK&A, A Cegedim Company, a leading provider of healthcare information solutions and research, today announced the results of BPA Worldwide's February 2011 audit of SK&A primary databases: Office-Based Physician, Pharmacy and Hospital. This audit marks the 15th consecutive year BPA Worldwide has evaluated and approved SK&A's databases for accuracy.

"This 15th successful audit is a testament to our Research Center's dedication to keeping our healthcare databases updated, accurate and deliverable," said Dave Escalante, Vice President and General Manager of SK&A and OneKey. "This achievement serves as a seal of excellence that sets SK&A apart as an information provider, and we look forward to continuing to bring confidence to buyers through this ongoing investment."

The Office-Based Physician database was verified to have 1,218,436 names for decision-maker job titles such as physician, nurse practitioner, physician assistant, office manager and others. Contacts in the database can be segmented by specialty, geography, office size, hospital affiliation, ownership, Electronic Health Record (EHR) software usage, physician prescribing volume and much more. Based on a test mailing for deliverability administered by BPA Worldwide, the database was found to be 96.8-percent accurate.
There are 238,860 decision makers in the Hospital database, according to the audit, which includes job titles such as medical staff coordinator, director of patient care and nursing, director of medical records, and director of radiology services. These contacts can be targeted by number of beds, parent company (health system), treatment types, hospital specialty and more. The BPA Worldwide test mailing for the Hospital database proved the data be 100-percent accurate.

The Pharmacy database audited showed 172,372 contacts for positions such as staff pharmacist, pharmacy manager, chief pharmacist and more. These contacts can be selected by whether the site is retail or institutional, whether the retail site is part of a chain or independent, number of stores in pharmacy chain, and the pharmacy's primary wholesaler. This database's test mailing by BPA Worldwide also showed the data to be 100-percent accurate.

These primary databases support 12 major industries that sell to the medical community, including pharmaceutical, consulting, medical device, healthcare IT, advertising and insurance. SK&A's databases are continuously telephone-verified and updated by its team of 88 Research Associates at SK&A's Research Center where over 10,000 phone calls are made every business day.

Editor's Note: For copies of the three database audits, please contact SK&A Director of Marketing Jack Schember at 800-752-5478, ext. 1259.

Contacts:
Jack SCHEMBER
SK&A, A Cegedim Company
Director of Marketing
Tel.: (+1) 949.255.1259
[email protected]

Aude BALLEYDIER
Cegedim
Media Relations
Tel.: +33 (0)1 49 09 68 81
[email protected]