Slam Branding Is Best Of Digital For Professional Services At 2011 Digital Impact Awards

Online, September 21, 2011 (Newswire.com) - Slam Branding has been shortlisted for best use of digital by sector at this year's Digital Impact Awards after being selected as best for Professional Services for its client, the Actuarial Profession. As part of an integrated campaign, Slam Branding created a Facebook page to provide a platform for graduates and members of the Profession to come together, ask and answer questions, exchange information and get careers advice. The nomination recognises Slam's skills in social media as well its expertise in content strategy.

Slam Global worked closely with the actuarial profession to devise a long-term strategy to build community links between the profession and graduates. The Facebook page helps to educate the graduates about the multi-faceted nature of actuarial careers by creating a dynamic and interactive experience. The page now has over 9,0000 members, an impressive number given the membership of the profession is just over 20,000 members, and the page continues to gain an average of 100 members per week. The award acknowledges the importance of having a solid content strategy in order to run a successful social media campaign that supports all other on- and offline activities. Slam Global has demonstrated exceptional research, understanding the intricacies of the actuarial profession, its history and its future.

The Digital Impact Awards is the UK's leading established program that benchmarks and celebrates excellence in digital stakeholder communications and has seen a large increase in number and quality of entries this year. The ceremony will be held on the 20th of October at the Grange St Pauls Hotel in London. Shiela Lumsden, Director at Slam Global said:

"We're delighted for both the Actuarial Profession and ourselves to have been successful against what the awarding body described as strong competition for the professional services award. There is often resistance to Facebook as a platform for professional services companies and the Actuarial Profession showed great foresight in accepting Facebook as part of the strategy, and the page has certainly proved its value in strong relationship building for their audiences."

About the Actuarial Profession:

1. Actuaries provide commercial, financial and prudential advice on the management of a business's assets and liabilities, especially where long term management and planning are critical to the success of any business venture. They also advise individuals, and advise on social and public interest issues.

2. Members of the Profession have a statutory role in the supervision of pension funds and life insurance companies. They also have a statutory role to provide actuarial opinions for managing agents at Lloyd's.

3. The Profession is governed by the Institute and Faculty of Actuaries. A rigorous examination system is supported by a programme of continuing professional development and a professional code of conduct supports high standards reflecting the significant role of the Profession in society.

4. The Profession is available to provide expert comment to the media on a range of actuarial- related issues, including enterprise risk management, finance and investment, general insurance, health and care, life assurance, mortality, and pensions.

Follow us on Twitter @actuarynews

About Slam Global:

1. Slamglobal is a brand and communications business specialising in the financial services, professional services and technology sectors.

2. Combining expertise in branding, communication and innovation, Slamglobal helps clients to build powerful brand-led businesses.

3. Through research brand definition and brand strategy Slamglobal helps clients to define their brand and develop a shared internal understanding that builds competitive advantage through a unified approach.

4. Slamglobal's expertise and creativity in digital and traditional communications helps clients to develop a powerful presence that makes them stand-out from the competition and build strong connections with their audiences.

5. Slamglobal is focused on taking early advantage of emerging media and software that provides rich user experience and powerful data and anlytics.

For further information please contact:

Roxanne de Bastion
[email protected]
www.slamglobal.com