Small Business Marketing Confusion

Online, April 5, 2011 (Newswire.com) - Human beings have natural tendencies to get confused when given too much choice. Many will stagnate and not do anything when faced with choice and the darkness of the unknown. "Once, your biggest challenge was finding the money to test four basic channels of TV/Radio, print, direct mail and outdoor. No one talked about having a "conversation" with your customer: You got their attention, and delivered your benefit message enough times to get them to take action." (Source: Forbes.com)

A small business marketing expert, Jay Simcic, interested in helping local businesses excel during tough economies believes simple is better, even in marketing. Simcic says, "Many business owners get analysis paralysis because they don't know where to start first. The idea is to do one thing and test it. Overwhelm can be handled just by acting. Taking action on one thing can improve business."

Simcic believes the in-action most business owner's face is what's causing them to leave thousands of dollars on the table while their competitors who do act are reaping the rewards. He believes most business owners are working in their business instead of on it. That is the prime reason he believes his services are so much in need even though many business owners don't realize it.

Simcic said, "You don't know what you don't know and many businesses owners are in that position. When you're working on something so closely you tend to get tunnel vision. It's important for businesses owners to try new things and if they can't figure it out, it's time to hire from outside to get a fresh set of eyes looking at the current state of affairs objectively." You can find out more about Simcic at his company website that focuses on small business marketing. (http://www.ProfitConvergenceinc.com)

Simcic says, "Why would anyone continue running an ad that doesn't work? It's because they don't know it doesn't work and haven't collected data."

He believes in testing and analyzing everything done to help improve a business. He thinks the only way to know if something is working is to test and analyze the results. Any business can learn from testing and analyzing current marketing campaigns. Profitability is the key component to the success of any business. He says "simple" always wins, get rid of losing campaigns and keep winning campaigns.

Learn more about Simcic by visiting his Youtube videos related to small business marketing.