Small Medium Business Use Roound For Instant Mobile Strategy

Online, February 16, 2011 (Newswire.com) - Small medium business can now reach 93% of mobile consumers worldwide via Roound.com, a free service that combines contact and social media information into a single mobile social identity - which can be accessed on mobile devices.

According to a research by Morgan Stanley, mobile web penetration is estimated to reach 2.78 billion users by 2014. As the mobile web usage continues its rapid growth, companies worldwide are looking to include mobile as part of their overall corporate strategy in the year of 2011.

"The problem that most small medium business owners face," according to Roound founder Rif Chia, "is the exceptionally high development and maintenance costs of a mobile strategy, and the lack of confidence in mobile as part of their marketing strategy." With Roound, every business can have their free mobile presence - one that displays their contact information, including phone number, website, email address, store location as well as their active social media accounts, allowing consumers to connect with them on social networks.

"Most business owners understand the need to deploy a mobile presence for their business," Rif continues,"however they have no easy way to try out mobile as part of their marketing strategy. To deploy a mobile presence, business usually invest a significant amount of money and not realizing that mobile strategy is in fact a costly long-term investment. At the end of the day, most business choose to drop mobile as part of their strategy."

Rif believes that more business will eventually use Roound to deploy their very first mobile identity. With Roound, business can measure the performance of their mobile strategy based on visitor statistics and each Roound profile is tagged with an unique QR code that allows consumers to access a profile by simply scanning the image with their mobile devices.

"With so much information overloaded, people are looking for more intuitive ways to connect and share with one another," Rif concludes. Roound makes that possible." Visit http://roound.com for more information.