SMS Reseller Application and Common Shared Short Codes Now in South America - Anchor Mobile

Online, September 10, 2010 (Newswire.com) - The common short code (CSC) initiative has reached Latin America. Mobile marketers now have access to over 500 million mobile phone subscribers across Latin America by way of text messaging. Text message marketing is a broad-reaching and inexpensive way to reach and engage customers, and is administered in Latin America by CTIA-The Wireless Association utilizing Syniverse Technologies.

68 percent of mobile users in Latin America use text messaging at least once a week, this is nearly double the rate in other regions. In fact, Latin American mobile subscribers use their mobile devices primarily for text messaging rather than voice calls.

More than 95 percent of mobile users have the ability to send and receive text messages. This makes Latin mobile users a huge untapped resource for mobile marketers. This gives marketers the potential to engage with their customers, providing a unique, interactive experience. Mobile marketing has a great potential, when used correctly, to grow brands, and create a great experience for customers, and mobile marketers are sure to invest in the Latin American market.

Before common short codes were introduced in Latin America, mobile marketing was very impractical. However, now mobile marketers have all the tools they need to reach customers in the Latin American market.