Soaring Growth Anticipated in Indian Water Purifier Industry: TechSci Research

Online, October 4, 2010 (Newswire.com) - Rising concerns and awareness over safe drinking water continues to increase the demand for water purifiers among Indian consumers. As per World Bank, 80% of communicable diseases in India are water related. With the population size of 1.17 Billion only less than 15% people have access to safe drinking water.

The Indian water purification market stands at INR 1000 crore and is growing at 22% annually. The market penetration is as low as barely 9%; Eureka Forbes, which controls 60% of the market, followed by Kent, a reverse osmosis player, and Ion Exchange's Zero B., dominates the field.

In the last few years we have witnessed at lot of players entering the Indian Water Purifier business segment to gain some amount of market share of this growing industry. Philips, which launched four models of the Philips Intelligent Water Purifier, is "delighted" with the response. Hindustan Unilever has stormed the water purification space with its resin technology based Pureit, arguably the cheapest offering among the new entrants.

However, the real question is - Is the market big enough to accommodate all the players?

These are some of the questions which are addressed in a recently relased a new market research report by TechSci Research "India Water Purifier Market Forecast & Opportunities 2014".

• Water Purifier Industry Production by Segment
• Industry Sales
• Market Size & Growth
• Drivers & Challenges
• On-going Market Trends
• Competitive Landscape

For report and research related queries please contact us at [email protected] or visit www.techsciresearch.com