SOASTA Helps Online Business Stay Competitive
Over the past two years there has been an increase by 40% in online shopping. As more customers stream to their favorite online shopping destinations, the need for mobile commerce capabilities has also increased.
Online, January 10, 2012 (Newswire.com) - Recent surveys have indicated that upwards of 750 million people are using the Internet to shop for goods. That number has increased exponentially over the years, with each holiday season adding to the ranks of new online shoppers. To keep up with the growing demands and expansion of a customer base, companies with an online presence have to stay on top of cutting-edge technology in the form of mobile applications. While it is true that many of these online shoppers will make their purchases from their desktop computers, there are just as many savvy shoppers who are using their mobile devices for one-click shopping. The cloud testing services provided by SOASTA can ensure that businesses can handle the demands of their customer base across many mobile application platforms. The list of satisfied businesses utilizing the services of SOASTA cloud testing is quite impressive.
Among the biggest online retail outlets is Best Buy. To prepare for the upcoming holiday shopping season, Best Buy worked with SOASTA partner Crispin Porter + Bogusky. Part of this work included a new Facebook app called Hintdropper which allowed users to send friend and family members a "hint" about what they wanted for Christmas. To test this application, 50,000 simultaneous users were brought on board for a performance review. Thanks to this type of comprehensive cloud testing, this particular app was ready to be up and running by the time the holiday sales kicked into full force.
Hallmark Cards uses CloudTest to ensure the proper performance for their website throughout the year. Hallmark has several spikes in visitation beyond the holidays. These include Valentine's Day and Mother's Day. The cloud testing ensures that Hallmark customers won't face error codes when visiting the site.
SOASTA has also worked with American Girl, Mattel, the Gap, Old Navy, Wendy's, Domino's Pizza and Crayola Crayon to ensure that their mobile applications and websites are up to speed and functioning throughout the year. The best way to ensure customer satisfaction is with the kind of dedicated cloud testing provided by SOASTA.
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