SoBuzzy innovates with Showroom Studio: The Revolutionary SaaS Space Configuring Software in Real-Time 3D

SoBuzzy is pleased to announce the launch of Showroom Studio: Software that enables any company to design, administer and post on its website a 3D virtual space to present products, solutions, and services like in a professional event.

Boulogne-Billancourt, France, May 28th 2010 - SoBuzzy, an exclusive commercial brand of Serious Factory, is pleased to announce the launch of Showroom Studio: Software that enables any company to design, administer and post on its website a 3D virtual space to present products, solutions, and services like in a professional event.

Via an intuitive interface dedicated to marketing and communication managers, Showroom Studio provides ready-to-use virtual stand templates with videogame style movement. Each company can configure the atmosphere and interior design whilst keeping its corporate design and targeted communication. It can determine the way each element is presented, change the colours and textures, and update all communication documents at the same time.

In the virtual room, internet users can watch videos on a plasma screen, read or download brochures, converse with a virtual hostess, and even discover and handle 3D products.

Showroom Studio offers a very realistic exhibit that is on permanent display and enables strong visual and interactive communication just like a professional event. As a result, companies can independently launch new campaigns on their websites in an instantaneous and innovative way. Plus, Showroom Studio is also a great way to boost awareness: This 100% upward compatible solution enables companies to set themselves apart from their competitors and revamp their image.

Furthermore, for the first time on the web and in an exhaustive way which concerns all internet users, Showroom Studio not only allows you to study quantitative statistics when using the interactive elements, but also qualitative ones as well. In addition to the traditional statistics of numbers of clicks on links, the marketing and communication representative will also be able to find out which document was read or downloaded, which poster was shown, or up to which point the internet user watched a video on a screen. In your Back Office area you can manage your virtual space. For example, you are able to track the user visits by observing the marks they are leaving. Moreover, you will end up knowing where they go, how they move, how fast they change direction, what kind of interests they have and what they are looking at during their visit.

« With the statistics provided by the Back Office of Showroom Studio, you can identify for example that 80 % of the visitors who watch the video on the screen of your showroom, stop halfway through it. You, the creator of the content, will realize that the video is either too long or not interesting enough in its entirety. You can then decide to improve the quality of what you are presenting on your website », explains William PERES, Chief Executive Officer of Serious Factory.

According to various needs, Showroom Studio has four packs to meet any speciality and fit any budget, from small businesses to large corporations.

« The private booths of Showroom Studio offer every company the possibility of promoting its offer at any time, in a very reactive way, without any restraint. With Real time 3D you can reach out to customers more effectively than on an ordinary website », declares Stephane PERCHENET, Chief Executive at CIVI service UBIFRANCE.

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Tags: 3d, Communication, marketing, Melanie REUZEAU, Professional event, real time 3D, SaaS, Serious Factory, Showroom Studio, small businesses, SoBuzzy, stand, Stephane PERCHENET, Ubifrance, Virtual space, William PERES


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Melanie Reuzeau
Press Contact, SoBuzzy