Social Assurity Announces Formation of Professional College Counseling Network

New York, NY, March 6, 2018 (Newswire.com) - While the college admission process has long been associated with the concept of college fit, colleges have accelerated efforts in recent years to utilize enrollment management technology to strategically make admissions and award decisions to maximize yield and enrollment.

Additionally, college admissions officials have grown their social media engagement efforts at unprecedented rates over the last few years, including both in self-promotion/marketing and student review for admissions and award decisions.

"Counselors have long asked us for more ways to communicate the importance of, and directly assist their students in the often misunderstood area of social media. As a result, it is often overlooked to the detriment of students. Based on an overwhelming response and demonstrated need from counselors and students, we are excited to introduce new ways to help more counselors and students."

Alan Katzman, Founder and CEO

Meanwhile, high schools and college advisors have faced substantial challenges in keeping up with the importance of online presence via social media: both understanding the shifts that are happening at the collegiate levels, the difference between personal and professional social media, and the tools to help students leverage this emerging communications platform.

Today, Social Assurity has announced that it has launched a new website featuring the Social Assurity Network Program for college counselors. This network represents the opportunity for every professional helping students and families achieve their college aspirations to access professional learning, growth opportunities, and curricular content proven to help students succeed.

Membership to the Social Assurity Network Program is free but requires that the counselor is equipped with the tools and information required to provide actionable social media and online presence services to their students.

In addition, Network members will continue to have the opportunity to grow their business and expertise in social media by utilizing Social Assurity courseware to help their students achieve their application goals.

"Counselors have long asked us for more ways to communicate the importance of, and directly assist their students in the often misunderstood area of social media," said Alan Katzman, founder of Social Assurity. "As a result, it is often overlooked to the detriment of students. Based on an overwhelming response and demonstrated need from counselors and students, we are excited to introduce new ways to help more counselors and students."

Existing Social Assurity partners in the high school and counseling space will continue to be grandfathered into the Network Program.

For all press and inquiries about Social Assurity, its services, and programs, please contact [email protected].

About Social Assurity

Social Assurity helps students and professionals master 21st-century digital leadership skills for college admissions and career success.

Source: Social Assurity LLC