Social media engagement and digital marketing services provider launches new web site, brand

Online, March 24, 2010 (Newswire.com) - Ruiz McPherson Communications has recently launched its new web site, www.ruizmcpherson.com, in an effort to strengthen its position as a online marketing leader for SMBs (small and medium-sized business). The company's new web site also consolidates more than three year's worth of informative content catering to businesses seeking to develop a highly competitive online presence via social media and digital marketing.

"Our new web site isn't just about window dressing," says company founder Mayra Ruiz-McPherson. "This effort showcases our metamorphosis from a one-woman army to a full-fledged team of talented individuals who have come together to make a significant, positive impact in the marketing and web 2.0 lives of our clients."
Ruiz-McPherson re-launched her marketing practice in 2007 after a six year hiatus - a time she used to pursue other business and professional interests. By 2009, she began speaking and presenting on multiple digital marketing, PR and social media topics at conferences, seminars and conventions.

In the fall of 2009, Ruiz-McPherson began to address the "growing pains" aspect of her own business and brought in numerous web developers, business analysts and virtual administrators to augment the offerings to her clientele. "There comes a time in a consultant's life where you just can't do it all anymore. The working-solo approach works when you have a handful of clients but if you want to grow, you need to bring in more talent than your own."

According to Ruiz-McPherson, the new web site is a key aspect of her marketing practice's new direction. "In addition to re-introducing our service offerings and debuting our new branding, the primary focus of this new site has always been to positively showcase our team's combined strengths, the depth of our team's talents and our collective expertise in all aspects of PR 2.0, marketing and engagement online."

Despite the new site's launch, Ruiz-McPherson is already working on the second phase of the web site. "We will be launching a client extranet in the next coming months and creating an online marketplace for informational products." The company also has plans to open up a new office location in the coming weeks and is actively seeking new projects where it can make a meaningful difference. "Our new site's just the beginning," says Deanna McNeil, a Northern Virginia-based blogger and social media strategist now part of the Ruiz-McPherson family, adding, "We're just getting started."