Social Media MC - Creating a Video Campaign

Online, May 3, 2010 (Newswire.com) - Social Media MC has been working on a video campaign for one of our clients over the last month. Video is a great component to incorporate with your social media marketing plan. Pod casts are a useful source of communicating information but video clips can be more fun, casual, entertaining and short. Consumers don't always have a long attention span when it comes to learning about a new product. Utilizing sources like YouTube, Hulu and other video sites for free communication with your audience. Demonstrations of your product, tips for your industry, sharing company stories or even better having your consumers share their experiences with your product or service. Interaction is the best part of video. You can post something and then get involved with the comments and feedback it produces.

Contests are another great way to involve video in your social media marketing plan. Many large corporations have utilized it in just this way. Pepsi, AmeriCorps, GoDaddy, Groupon are companies of varying sizes that have all promoted video contests in 2010. They generate interest, participation and great WOM.

The tools we have to work with our video campaign have included a Flip camera, some simple script outlines, video editing programs which most PC and MAC computers come with (or you can find online for free with a little research) and most importantly a friendly sense of humor. We are doing a series of ten clips to promote all the products for our client and after completing the first three, we are all very happy with the results. Don't forget, it's not a professional production so mistakes, reading, laughs, it's all part of it and what makes it more easy to relate to your audience. Take some time in your next brainstorming meeting to consider what type of video campaign will work for your business, then get started. If it's something you don't have the time, tools or know how to get involved with contact us at [email protected].