Social Shopping Germany: Edelight Gains The Foothold

Online, March 26, 2010 (Newswire.com) - Social shopping Germany: edelight gains the foothold

The German shopping platform edelight can now exhibit its third profitable year and has decided to indulge in the second relaunch since its formation. The blue has stepped aside for a more reduced colour scheme and the homepage displays more user generated content than before. Peter Ambrozy said that the main changes are within the structure: blogs, products and community are growing into an interactive shopping world.

„The new face is a vital change, but not our last" said Peter Ambrozy. Having learned from previous relaunches, the page will be changed step by step. "To date, we have up to two million users per month on our page", remarked Ambrozy, „therefore we want to avoid confusing everyone with a complete reclaunch".
The header had been changed in November. Changes on the sub pages and individual categories are also in the works. A lot of work behind the scenes, but it pays off. July 2009 edelight entered its third year of business; the first to have been profitable throughout.

In questions of design, the team and Peter Ambrozy gathered intensive feedback from users and the target group. With the help of eye-tracking analysis and focus groups, the desires and search-behaviour of users was evaluated. Surveys within the community decided upon the new colouring scheme and the content of the homepage.

„It was no simple task to display all our aspects without cluttering the homepage", said Ambrozy. Nearly 400.000 product recommendations from over 8.400 international shops have been amassed on edelight by the users since the launch of November 2006. Thus edelight can boast of having a larger variety than any other German social shopping platform. Added to that, there are a range of community features like surveys or gift finders, and also 35 blogs written by edelight users.
The edelight team is convinced that the outcome has brought them closer to being a shopping destination. Further changes will follow within the next few months. Step by step the core and individual features shall undergo a relaunch. „New filters and functions; like our visual search visualdelight, will also be witnessed on edelight". So far; due to the huge demand by other platforms like t-online.de and elle.de, there had been no time for this change.

Edelight at a glance

edelight is a company founded in 2006 by Peter Ambrozy, Steffen Belitz and Tassilo Bestler in Ostfildern (Baden-Wurttemberg).

Since autumn 2006 the company operates the social shopping platform edelight.de. A website entirely dedicated to the idea of social shopping. In July 2009 edelight recorded 1,127 million visitors. 70 percent of edelight users are female. Over 260.000 product recommendations and over 500 partner shops are at their disposal. The recommendations on edelight stem from over 8000 international online shops. Hence, edelight is not only one of the first but also the largest of its type in Germany.

Since July 2008, the company is also active in the b-to-b sector. With visualdelight, the edelight GmbH offers an e-commerce solution for the fashion and lifestyle field. Renowned luxury retailers like Mytheresa and Stylebop or premium brands like La Perla and Swarovski are part of the edelight network. Top names from the German magazine sector like ELLE, "freundin", JOY or Men's Health, but also general interest portals like t-online are clients of edelights e-commerce model and its relevant and extensive know-how.
Edelight GmbH does not directly profit from offering its technology, but through commissions by the integrated partner network.

contact:

Jana Ullsperger
edelight.de GmbH
Wilhelmstr. 4a
70182 Stuttgart

tel.: 07 11/91 25 90-15
fax: 07 11/91 25 90-99
e-mail: [email protected]
http://www.edelight.de