Socially Engaged in Charleston

Online, May 11, 2011 (Newswire.com) - A Charleston couple is doing more than changing their status on Facebook from single to engaged... they are planning their entire wedding using social media. Michael Winship, a wedding planner in Charleston, recently asked the Facebook community to "Tell Us Your Love Story" allowing couples to share their story on his page (facebook.com/charlestonweddingplanner). The one with the most "Likes" won a free wedding planning package.

"We were so consumed with taking care of our brides and couples, it never dawned upon us there was a whole new way we could be promoting our business." Winship explained. "Utilizing the power of social media has allowed us to to connect with clients in a very unique way. The benefits of Facebook have proven to be an invaluable tool. It allows us to communicate and collaborate with our business partners and offer our couples innovative ideas for their wedding on a daily basis."

Winship hired Social Media Target to manage the online campaign. The week long competition was launched and the wedding couples-to-be responded right away to the "Tell us your Love Story" contest. "The response was beyond our expectations and was a complete success due to Social Media Target's creative direction. The campaign allowed us to communicate and track individuals who chose to vote on their favorite story.This contest was such a success, we decided to choose TWO couples!" said Winship. The campaign had such an incredible response, it ultimately quadrupled their fans on Facebook.

Social Media Target LLC is a digital media agency located in Charleston, SC.

Winship Productions is a wedding planner located in Charleston, SC.