SocioSquare Receives Official Access To Facebook Ads AP!

Online, May 23, 2012 (Newswire.com) - Headquartered in mumbai, socioSquare is proud to announce its official association with Facebook's Marketing API program. This would enable SocioSquare, to bring exciting features and cost efficient propositions with Facebook Ads. This association will also open a new umbrella of cutting edge products and applications designed to establish a successful connect between Indian advertisers and their target audience on Facebook. Ads API developers have built cutting-edge / revolutionary third party tools that offer various functionalities across niche / specialized areas.

Today Facebook advertising is heavily used by brands from across diverse sectors in India. These include Auto, Media, Films, Music, e-commerce or finance, every sector is leveraging the audience on Facebook to market their brands. With this official access SocioSquare would be launching an ad-optimizer tool which will enable exciting advertising features to optimize the per click cost which advertisers pay to Facebook. "This tool is powered by research which is done in collaboration with Professor Kartik Hosanagar from The Wharton School and is truly revolutionary. We have the first cut of the ad-optimizer ready and we are already seeing between 25-50% for our partners" - Gaurav Mendiratta, CEO - SocioSquare.

Currently SocioSquare has a slew of clients across sectors: Zee Group, ISKCON - Annamrita, Hokey Pokey Ice Creams, Hanjer Biotech amongst others. Growing at a steady pace SocioSquare has a team of 30 people and currently has over 35 clients.

About SocioSquare
SocioSquare with its team of experts is creating innovative applications / solutions that will help enhance the intrinsic value of the brand. This can be achieved by increasing the fan base and interactions. These will result in more brand awareness, extend market reach and improve the positioning of the brand. SocioSquare since its inception in Q3, 2011 has been serving diverse clients like Zee Group, ISKCON - Annamrita, Hokey Pokey Ice Creams and Hanjer Biotech to name a few. Mr. Mendiratta also added, "We also have official access to Twitter Ads platform, through which we help organizations run their ads on Twitter. This includes promoted tweets, promoted accounts and promoted trends."

Profile of Prof. Kartik Hosanagar
Dr. Kartik , the youngest tenured professor at The Wharton School, has been a pioneer in the space of Internet marketing and is one of the leading scholars in the world in the same. He co-founded Yodle, which is an Internet lead generation company in US and developed a tool to optmize cost per click on Google. Yodle is currently valued over $150M and has been listed among the fastest growing private companies in the world.

For more information, please visit to http://www.sociosquare.com.