Software-Marketing-Advisor.com Publishes New Research Report on the Mobile Apps Market

Online, April 8, 2012 (Newswire.com) - Software-Marketing-Advisor.com today announced their Q2 2012 research report on the mobile application market: "Mobile Apps: A Market Analysis." This report provides a current overview of the mobile application market. This mobile apps market analysis will be useful for anyone developing mobile applications.

This report provides a high-level mobile apps market analysis, and is intended to be a starting point for software developers who need mobile application research to better target their mobile application market segment and take advantage of the opportunity for developing mobile applications.

Since they opened in 2008, about 40 billion apps have been downloaded from the Apple App Store and Google's Android Marketplace altogether. There are now over 500,000 iOS apps and 300,000 Android apps available, with 2.6 billion downloads per month. Mobile app revenues are also growing healthily, amounting to $7.3 billion in 2011, and expected to grow to $14 billion in 2012 and $37 billion by 2015, with over half of that revenue from Apple platforms.

However, recent data shows a more worrying statistic, with only 4% of users still using a given mobile app 12 months after they downloaded it. Mobile users have a notoriously short attention span. A key priority for any mobile app developer is to not only garner as many new users as possible, but also to find unobtrusive ways to re-engage existing users. Assessing the potential ROI for mobile apps is notoriously difficult, because experiences vary so widely and often seem to depend on the fickle whims of users with ever-decreasing attention spans.

If you are considering building a business around mobile apps, it is important to fully understand the mobile application market. Selling and making a profit from mobile apps is very different from more traditional desktop or enterprise software. This report will help software business owners understand the landscape of mobile apps today, and assess the potential business opportunity.

For additional information on the announcement of Software-Marketing-Advisor.com introducing their Q2 2012 market research report on the mobile application market, contact [email protected] or visit www.software-marketing-advisor.com.