Sonnenklar.TV Choose Acquire for Digital Signage

Online, September 17, 2010 (Newswire.com) - On Friday 10th September, Sonnenklar.TV opened a redesigned travel agency in Munich. Claimed to be the first digital signage equipped travel agent in Germany, Sonnenklar.TV intends to roll out an additional 200 franchised stores in the next three years. After which 250 more stores are planned.

Fig 1.
The general contractor behind the installation was Maixsys, Acquire's newest integrator in Germany. Whilst the on-screen graphical designs were carried out by Borsche, Sonnenklar.TV's marketing and design agency, due to the usual time restraints the designers at Acquire were drafted in to help by building the templates in Acquire.

One of Acquire's basic page-based, graphical design functions enables users to mask parts of the screen. This is a very quick and powerful way to build up page templates, and all of the displays in the store use this feature. In the photograph (Fig.1) the entire layout and design of the flagship store is shown using a wide-angle lens. On the left side there are four displays in a two-by-two matrix. Acquire is used here to display a TV feed and create the video wall effect.

There are also two displays on the right side, and six at the back in the centre of the photograph. All of these displays are showing different content but at any pre-determined moment they can all be synchronized to show the same image. This frame-perfect synchronization is another of Acquire's features. The same synchronisation feature also makes it possible to create an image flow from left to right or from right to left.

Sonnenklar.TV, part of FTI (www.fti.de) is the only travel agency in Germany to have its own exclusive broadcast TV channel so the implementation of digital signage is not too much of a surprise. This first installation in Munich is the flagship store and so is understandably equipped with more screens than are intended for the roll-out. The store sizes vary from about 25 square metres to 120 square metres and will accommodate either two 42-inch screens or a single screen and a Totem housing a 19-inch touch screen.

N.B. Higher resolution photos of the installation can be found via the following links:-
http://marketing.working-solutions.co.uk/sonnenklar1200/acquire_sonnenklartv-1.jpg
http://marketing.working-solutions.co.uk/sonnenklar1200/acquire_sonnenklartv-2.jpg
http://marketing.working-solutions.co.uk/sonnenklar1200/acquire_sonnenklartv-3.jpg
http://marketing.working-solutions.co.uk/sonnenklar1200/acquire_sonnenklartv-4.jpg
http://marketing.working-solutions.co.uk/sonnenklar1200/acquire_sonnenklartv-5.jpg
http://marketing.working-solutions.co.uk/sonnenklar1200/acquire_sonnenklartv-6.jpg
http://marketing.working-solutions.co.uk/sonnenklar1200/acquire_sonnenklartv-7.jpg
http://marketing.working-solutions.co.uk/sonnenklar1200/acquire_sonnenklartv-8.jpg
http://marketing.working-solutions.co.uk/sonnenklar1200/acquire_sonnenklartv-9.jpg
http://marketing.working-solutions.co.uk/sonnenklar1200/acquire_sonnenklartv-10.jpg

For more information call on +44 (0) 116 231 8921 or email [email protected], or go to http://www.acquiredigital.com for information about Acquire and http://www.working-solutions.co.uk for information about Working Solutions (Creative IT) Ltd.

For all press enquiries please contact Paul Mayer, Sales & Marketing Manager, Working Solutions (Creative IT) Ltd. email: [email protected] or tel: +44 (0) 20 8133 9960