Soundview Executive Book Summaries to Host Interactive Webinar with Dianne Durkin

Online, May 11, 2012 (Newswire.com) - The source of the most powerful form of marketing- word of mouth-is within the walls of every company. It's called loyalty, and successful leaders know its value.

In this Soundview Live webinar, Building Employee, Customer and Brand Loyalty, Dianne M. Durkin will show you how to build a loyalty-driven organization from the inside out, based on this deceptively simple formula: Employee loyalty drives customer loyalty, which drives brand loyalty.

She will outline the five essential steps to building THE LOYALTY FACTOR process, show CEOs and mid-level managers how they can make or break a loyalty initiative, and provide a guide for managing in times of large-scale change or crisis. Learn more at http://www.summary.com/track/_/Building-Employee-Customer-and-Brand-Loyalty.

President and Founder of Loyalty Factor, Dianne Durkin has over 25 years of experience in finance, direct sales, international marketing and training and development. She has held Vice President of Marketing and Presidential positions with companies like Gulf Oil, Digital Equipment Corp, Corporate Branding Partnership and ASTEA International. She has also founded and sold two companies.

Dianne has built a reputation as one who can quickly assess the core issues within a company and outline their impact on the organization and its profits, productivity and people. Dianne's combination of executive management and entrepreneurial skills has proven very beneficial in helping major corporations and small enterprises achieve maximum results.

A graduate of Rivier College, Ms. Durkin holds a Masters Degree in Mathematics from Duquesne University. She has also completed advanced management programs at the University of Santa Clara and Babson College.

Attendees will learn how to:
• Create an environment that inspires passion for the brand and company loyalty.
• Encourage employees to help craft and become invested in the company's vision and values.
• Translate organizational values into superior products, customer service, and corporate profits.
• Create allegiance and translate it into bottom-line results.