South Iceland Adventure Appoints Wardour And Oxford As Its Global Business Development Agency

Online, March 27, 2011 (Newswire.com) - Founded by Sigurdur Bjarni Sveinsson, South Iceland Adventure leads tailored adventures across Iceland for individual travellers, groups and companies seeking to experience this North Atlantic island bordering the Arctic Circle.

Specialising in winter pursuits such as glacier hiking, backcountry skiing and snow-kiting, South Iceland Adventure also leads summer and year-round pursuits such as diving, snorkelling, super jeep driving, canyoning, horse riding and cycling.

Authorised by the Icelandic Tourist Board, South Iceland Adventure founder Sigurdur Bjarni Sveinsson said: "Our business evolves around creating tailored experiences for international visitors. Our team's experience and insight into the country's rugged volcanically and geologically active landscape are core to delivering premium experiences. We are proud to announce world-leading consultancy Wardour And Oxford as our global business development agency. With Wardour And Oxford's international reputation, connections and expertise, we are seeking to advance South Iceland Adventure as the country's leading tourist brand".

Wardour And Oxford CEO Wempy Dyocta Koto said: "Iceland is Europe's second largest island following Great Britain, and is at a positive trajectory of economic revitalisation. Although tourism hovers around 5% of national GDP, its share of export revenue accounts for 16.9%, representing half of marine exports. Annual tourists entering Iceland is double the national population of 300,000 and so Wardour And Oxford is currently analysing statistics and focusing on database marketing efforts across key markets such as Germany, the United Kingdom, Scandinavia, USA and France. Our highly segmented data-driven communications efforts will be localised across said markets and key arrival centres such as Keflavik Airport, Reykjavik Airport and Seydisfjördur Seaport. With approximately 91.3% of visitors within the average to affluent income category, we will be developing a range of tiered services".

South Iceland Adventure Company provides tailored experiences for individuals, groups and companies, as well as its clientele of international journalists, news agencies, award-winning photographers, cinematographers and film crews in search of perfect Icelandic moments, films, news and images.

Amongst many natural phenomena, South Iceland Adventure Company undertakes dives in between the American and Eurasian continental plates at Silfra Rift, quests to witness the magical Aurora Borealis also known as the Northern Lights, snowmobiling in the Gullfoss, Geysir and Langjökull regions, super-jeeping and journeying to the volcanic area of Landmannalaugar, Tindafjalla Glacier and mountain Eyjafjallajökull, the volcano which halted world and European travel in 2010.

Koto added: "Wardour And Oxford is proud to work with South Iceland Adventure to drive global inbound tourism, revenue and business development initiatives. Iceland is a phenomenally beautiful country with extraordinary natural beauty punctuated by fjords, lakes, glaciers, mountains, waterfalls, caves, active volcanoes, islands and spectacular coastlines. Iceland has evolved into a hotspot for lovers of adventure, explorers, scientists and creative souls - in search of geographic inspiration. We are confident that South Iceland Adventure Company are the perfect partners for making this special destination even more memorable".