South Jersey Businesses Are Getting Found Online Via Web Commercial Videos And It's Helping Profits
Online, December 3, 2009 (Newswire.com) - New Studies have confirmed that having Optimized Videos as part of your web presence enhances your Search Engine Rankings. South Jersey Businesses can increase the rate at which they are found by potential customers on the Net by producing and distributing video spotlighting their business. Several recent studies have demonstrated the efficacy of properly optimized video. Data from the study revealed that businesses were over 30 times more likely to attract the attention of potential clients when they invested in producing a professional video highlighting their business and had professional placement through Video Search Engine Optimization ("Video SEO.")
Video SEO has been demonstrated to get businesses found on the Web. This process is effective as it consists of new technology whereby a video gets linked to relevant information and then the video plus the information gets sent to portals, web sites, and other informational centers across the Web enabling them to be more easily spotted by Google and other search engines. Producing a professional video and having the video SEO-ed can result in higher rankings on Google Yahoo and Bing. This increased attention from Internet users leads directly to more sales from those people.
The Surveys demonstrated that properly optimized videos results in higher rankings( ie...1st and 2nd pages) -- An example would be Spa's South Jersey whereby Google searches for the category with the location. With a properly optomized video over 60% of local businesses reached the first page in such a search and over 75% of those received a top five listing.
The improvement in the number of clicks for the businesses was even larger than predicted.
Additionally they found that the video also increased the user interaction and time spent on the page. Local South Jersey businesses that have added video to their web pages are seeing significant increases in user attention. Video has been demonstrated to be the most clicked item on a profile page. Users naturally click and watch business videos on Web sites. After viewing the videos they frequently call the businesses, and they end up getting more new customers.
Many Businesses in South Jersey have begun to appreciate the effectiveness of video advertising and are using it. "Video has become an integral part of our marketing efforts," said Alan Angeloni of Angeloni's II in Atlantic City. "Since adding video to our website, we have gotten positive feedback from old and new customers. When our staff speaks to with our customers they often say they viewed our website and our video. I know people are viewing the video because they mention that I am the person in the video when they come in." Angeloni said. You can view his video on his website or on www.whatshotsouthjersey.com
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Tags: south jersey businesses, video marketing, video seo