South Jersey Nature Group to Ramp Up Awareness Efforts

Online, February 17, 2010 (Newswire.com) - Contacts:
Christine Nolan, South Jersey Land and Water Trust, (856) 881-2269
Eric Eckl, Water Words That Work, LLC, (703) 635-4380

The South Jersey Land and Water Trust has awarded a contract to Water Words That Work, LLC to develop the organization's first-ever comprehensive marketing and communications strategy. The company will help the Trust determine how to best raise awareness about its work and promote opportunities for Gloucester and Salem county residents to take action.

"We're community organization, and this project will help us improve our efforts to involve the community in our work," said Christine Nolan, executive director of the South Jersey Land and Water Trust.

"Southern New Jersey still has a lot of rural charm, and my team is looking forward to helping preserve that," said Eric Eckl, principal for Water Words That Work, LLC.

Under the contract, the two organizations will survey the Trust's supporters, review the demographics of Gloucester and Salem counties, and audit relevant media coverage, web traffic, and online search patterns. The organizations will use this information to develop a plan to reach residents in a targeted way, and to connect the Trust's work to the concerns and hopes they have for their communities.

About the South Jersey Land & Water Trust
The South Jersey Land and Water Trust is a nonprofit organization whose mission is to preserve and protect the water resources and land within the watersheds of southern New Jersey through public education, advocacy, increased scientific understanding, and habitat preservation. As a multi-county association, the SJLWT is made up of people like you who want to ensure that there is abundant clean water for our families, that our streams, lakes, forests, and fields are preserved for all our children, and that we protect the wildlife habitats and open spaces that we all enjoy.

About Water Words That Work, LLC
Water Words That Work, LLC is a boutique environmental communications and marketing agency. We help clients develop campaigns to raise environmental awareness fund raise, influence policy, and promote greener lifestyles. Our clients include the National Park Service, the National Wildlife Federation, the Maryland Department of Natural Resources, the Chesapeake Bay Trust, and other nature protection and pollution control organizations.
Website: http://waterwordsthatwork.com/

###