South Pole Forges A New Partnership With Wardour And Oxford To Drive Carbon-Offsetting Globally

Online, March 18, 2011 (Newswire.com) - South Pole and Wardour And Oxford forge new partnership, empowering companies and people all around the world to offset their carbon emissions.

South Pole Carbon Asset Management (South Pole) has formed a new partnership with Wardour And Oxford. The partnership aims to drive smart and efficient carbon-offsetting solutions for individuals and online businesses. Wardour And Oxford's high-level global network and experience is a welcome addition to South Pole's expertise in greenhouse gas reductions and smart carbon offsetting solutions. The partnership is expected to "push" corporations and consumers to take action against climate change.

From this point forward, the two companies are committed to shaping voluntary carbon markets, thus driving behavioural changes in consumers and encouraging corporate clients to include carbon-offsetting as part of their Corporate Social Responsibility practices. Wardour And Oxford will focus on driving carbon-offsetting programs for Fortune 1000 companies as well as consumers. Additionally, Wardour And Oxford will connect with media owners, global brand and online managers to encourage the implementation of South Pole's innovative carbon webshop.

Clients who visit any of the participating websites will be able to easily calculate and offset their carbon footprint with transparent, real emission reductions that fit their lifestyles, operational needs and preferences. The carbon webshop allows clients to:

· Choose from several high quality offsetting projects (instead of opaque portfolios)
· Achieve real climate neutrality now with already verified credits (instead of a promise for future investments)
· Get a maximum emission reduction per invested capital (instead of paying high intermediary and marketing costs)
· Receive a detailed footprinting report at no extra cost (instead of just guessing how their footprint has been calculated)

Marco Hirsbrunner, principal at South Pole and project leader of the carbon webshop, said: "The webshop has been twelve months in development and now we are proud to be working with Wardour And Oxford to bring it to the world. It is a tangible sign of South Pole's pioneering efforts to merge real-world challenges with creative, technologically-driven human solutions."

According to Giulia Gervasoni, South Pole's head of sales, "Wardour And Oxford is experienced at motivating corporations to take action. The response of corporations is one of the most important drivers impacting mass global attitude towards our climate. We are excited about this promising global relationship that will empower companies, consumers and media owners to do something about their impact on our world."

Wempy Dyocta Koto, CEO of Wardour And Oxford revealed his views about the new partnership with South Pole and the pressing need to address climate change: "South Pole is a pioneer and one of the world's most respected companies devoted to the environment. The company has ties with numerous global partners such as HSBC, The WWF, BP, Greenpeace and Unilever. As testament to their leadership, South Pole Carbon plays an important advisory role to The World Bank, European Commission, World Economic Forum and World Food Programme, amongst other global organisations. Wardour And Oxford is proud to work with South Pole. Together, we believe we can improve the world's environment by shifting responsibility for climate change to corporate leaders and consumers around the world. The time to study and demand solutions for temperature rises, melting glaciers, heat waves, increasing forest fires, droughts, water and food shortages, increasing CO2 levels and CO2 feedback, acidification of the oceans and destructive changes to the marine ecosystem- is now. And so too is the need to adopt carbon-neutral/negative lifestyles."