SPARK Magazine Appoints Wardour And Oxford as Its Global Business Development Agency

Online, December 25, 2011 (Newswire.com) - Leading Philippines luxury and lifestyle magazine SPARK has assigned Wardour And Oxford to steer its global ambitions of launching into the U.S. and other international markets.

Established by style icon and SPARK's London-based Europe Editor in Chief, Carla Sibal, the magazine has risen as The Philippines' ultimate high-society resource, featuring articles, events and interviews with the country's leading icons, statespeople, business leaders, influencers, creative artists and celebrities.

Merged under the BC Luxe Media Inc. Group led by prominent media leaders Kariz Tanya Favis and Martin Favis, SPARK's accelerated growth sees the company focused on expanding into the lucrative U.S, European and Asian markets such as Singapore, Hong Kong and China.

Job Ambrosio, Publisher of SPARK said: "Our global aspirations means that we must forge the right partnership with the right management and business development consultancy. SPARK is on a defined path to deepen our local audience relationships while Wardour And Oxford will focus on strategically and profitably growing our international business, revenue, connections, strategic partnerships, audience and brand possibilities."

Kariz Tanya Favis, Editorial Director of SPARK said: "BC Luxe Media Group is pleased to announce Wardour And Oxford's appointment. Wempy and his team's senior connections into the global media and luxury sectors is key to our brand's aspirations. SPARK is at an exciting phase and we aim to disrupt the luxury media scene with content, partnerships and events that revolutionize how people interact, engage, procure and immerse themselves into of a lifestyle of luxury."

Martin Favis, Creative Director of SPARK said: "As we embark on an integrated strategy, Wardour And Oxford will also help navigate SPARK's digital, mobile and new media space ensuring that we are ahead of the technology and creative curves, serving our audience across geographies, media platforms and readership behaviours."

Wempy Dyocta Koto, CEO of Wardour And Oxford said: "SPARK is evidence of Asia's lucrative luxury market and the power assumed by media brands bridging products to their discerning audiences. Across Asia Pacific, we expect luxury goods sales to exceed U.S. 250 billion - an increase of 22%, with 350 new luxury stores opening regionally. Our focus is to define SPARK's proposition and role within the entire luxury goods sales and communications funnel and work closely with advertisers and audiences to optimally evolve the market. Our approach will be borderless, working with SPARK's business, editorial and legal management to ensure the brand is constantly at the edge of new global publishing, partnership, technology and revenue possibilities."