Spear Marketing Group to Sponsor 2012 Marketo User Summit

Online, March 25, 2012 (Newswire.com) - Spear Marketing Group, a full-service B2B marketing agency specializing in demand generation and lead management, announced that it has agreed to be a sponsor of the 2012 Marketo User Summit, taking place May 22-24, 2012 in San Francisco, California.

As part of its sponsorship agreement, Spear will be an exhibitor at the conference, which expects to attract more than 1,000 customers and partners of Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions.

"Spear is both a customer and a long-time Marketo agency partner, and so we're extremely excited to be participating in this year's conference," said Howard Sewell, Spear's President. "As the number of companies adopting marketing automation continues to increase exponentially, we're seeing an enormous interest in our firm's ability to help marketers make the most of that investment."

Spear develops, executes, and manages a wide range of demand generation strategies for its B2B clients, including programs that range from content syndication and paid search (SEM) to social media and customer marketing. The agency says it is one of very few firms that are equally experienced in driving net new inquiries at the front of the so-called sales "funnel," as well as helping clients manage, filter, qualify, cultivate, and nurture those leads through the entire sales cycle.

"A hosted solution like Marketo, though incredibly powerful, is not fundamentally complicated to deploy or use," comments Sewell. "And yet, many of the service providers operating in the marketing automation space are focused primarily on systems issues: implementation, configuration and deployment. In contrast, most of our work is in lead management and lead nurturing strategy, campaign development, and creative execution. We're providing Marketo customers the strategic foundation they need to succeed."

The agency reports that more than 25 of its clients use the Marketo platform, and that it expects the demand for Marketo-related services to be a core driver in its business throughout 2012.