Speek's Danny Boice Attending Mashery's NYC "Business of API" Conference

Online, October 18, 2011 (Newswire.com) - New York City will play host to Mashery's "Business of APIs Conference" this Wednesday, October 19th 2011. Mashery - the leader in API management, structure, and strategy - has successfully implemented API technology into Fortune 500 companies including Best Buy, Netflix, New York Times, and Billboard. With Speek also being a Mashery brand, Founder Danny Boice (who also serves as Executive Director of New Media) will be in attendance.

The M.I.T. and Harvard graduate has been on the cutting edge of technology over the last 15 years, as an entrepreneur, a technology executive, and as an evangelist for APIs and the "Lean Startup" methodology. It was just last year, at Mashery's 2010 "Business of APIs Conference", that Danny discussed how he implemented API technology into The College Board, and the rapid results that came from his ideas and organization. As Danny explained, his work at The College Board was naturally based on the technology of APIs, because it does "...bring everything together: innovation, inexpensive immersion of the digital market, [and] digitizing our 100-year old books of content...The content all lives somewhere digitally, so it's really a matter of unleashing and freeing that content...and that's something that we can build, or someone else can build."

From educating leadership, to selling the idea of change to leadership, and providing value, Danny was integral in bringing rapid innovation to a company that has an over 100-year history with his vision and work ethic.

"The bottom line is: do it...get a quick win...do it inexpensively...have something tangible you can show...say "Look we did something, and it worked" as opposed to just talking about it."

To view Danny Boice's presentation on "Building A Successful API", please click here:
http://blip.tv/mashery/the-business-of-apis-conference-2010-new-york-college-board-4429245

For more information on Speek and our communication API technology, please visit http://speek.com.

For more information on Mashery's "Business of API" Conference, please click here:
http://www.eventbrite.com/event/2025693905