Sports Fundraiser Lets Teams Focus on Their Season...Not Fundraising

Online, October 26, 2009 (Newswire.com) - Most sports team fundraisers are time consuming activities that involve teams selling products or planning events only to get a portion of the profits. A new company called Direct Fundraising helps teams and groups raise money without selling or planning anything. The fundraiser is conducted through sponsorship letters, team website, Facebook page and targeted e-mail. Direct Fundraising handles a majority of the fundraising work, allowing teams to focus on a successful season.

The fundraising process begins with sponsorship letters that are creatively designed to look like a greeting card. The letter highlights the team's upcoming season and introduces the fundraiser. Prior to mailing the letters, team members hand write a message in their cards - this is the personal touch that helps create a high donor response. Additionally, because the letter resembles a greeting card, recipients will be more apt to open it, read it and keep it around.

After the letter is sent, Director Fundraising incorporates several online tools that help support and further promote the fundraiser. A team website is created that informs visitors of the fundraiser while conveniently taking online donations with the click of a button. The Facebook page helps create a "buzz" for your fundraiser through the social networks of your team members. The final piece of the fundraiser is sending an e-mail that acts as a reminder to those who have not yet donated. As gifts come in, personalized thank you e-mails will be sent out to all donors with a customized message. The thank you is important to maintain relationships for future fundraisers and also gives the donor a receipt for tax purposes.

On average, 40 percent of the people who receive the sponsorship letters make a donation. Furthermore, the time commitment is very low as teams can expect to only spend an hour's time on this fundraiser. This allows teams to focus on what is important to them - a winning season. Overall, Direct Fundraising is an effective new company for teams to collaborate with and reach their fundraising goals.