Sprint Mobile Launches Riverphlo/Mano Hanes & Lewis Agency Partnership at 2012 Grammy Weekend

Online, February 13, 2012 (Newswire.com) - Sprint Nextel wireless services bring the freedom of mobility to consumers, businesses and government users totaling more than 55 million customers, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States. Sprint's mobile media access is among the leading app oriented features in cellular service.

As part of specialized music-mobile promotions, Sprint presented the formal announcement of Riverphlo Entertainment's 2012 Social Media Campaign during Grammy weekend festivities. The campaign will introduce Riverphlo Entertainment CEO & multiple Grammy nominee Mano Hanes who is also nominated again this year for album of the year; gospel genre-Andrae' Crouch The Journey. The album and artist, both signed to Riverphlo Entertainment, have received much acclaim from both religious and secular audiences.

Select Sprint users will be able to access Riverphlo testimonials, interviews, product sampling, industry-insider information, and fee app giveaways. Riverphlo will also use the Sprint Now Network to conduct a artist search.

Mainstream and independent media outlets can receive a media news junket of the formal announcement and Grammy related coverage by emailing [email protected].

About Riverphlo Entertainment
Riverphlo is a new brand of entertainment; merging technology and advance strategy with premium music products. It's also considered a boutique record label with Universal Music Group as a distribution channel across North America. Riverphlo Entertainment offices and studios are located in Los Angeles, and the label's Chief Executive Officer is Mano Hanes who debut the company with it's first project via a living Gospel Legend Andrae' Crouch. The album project entitled "The Journey" marks one of several releases slated to come from Riverphlo Entertainment within 2012.

About the Riverphlo Social Media Launch
Riverphlo is proud to partner with Sprint Mobile Services in a branding and consumer-education effort about accessibility to quality and inspiring music, music education from Riverphlo's expert team of professionals, and free product giveaways. The social media launch will also provide credentialed journalists with the opportunity to receive pre-recorded interviews with its executives, artists, and consumers who already support the Riverphlo movement.