SQL Server Magazine Selects Replay 4 as "Editor's Choice" for Microsoft SQL Server Backup

Online, November 29, 2010 (Newswire.com) - Continuing its streak of industry awards and achievements, AppAssure Software (www.appassure.com), a provider of innovative backup and disaster recovery software for Windows application servers, today announced that its Replay 4 software solution was selected as an "Editor's Choice" for SQL server backup and recovery by the experts at SQL Server Magazine.

"Our clients' applications live and die by SQL," said Danny Welch, corporate systems manager at American HealthTech in Jackson, MS. "I'd recommend Replay for SQL- it is the best backup product I've ever used. Nothing is even close. We've used a lot of products, but nothing touches this!"

The award marks the latest of an impressive string of accomplishments this year by the four-year-old company, including:
- 14 consecutive quarters of nonstop revenue growth due to widespread customer adoption
- Surpassed the 2,000 customer threshold with over 70 million backups
- Hired 40 new employees in the past four months to meet market demands
- Named "Backup and Disaster Recovery Product of the Year" by Storage Magazine
- Designated as an "Emerging Technology Vendor" by CRN Magazine
- Received the "Best New Server Software" award by the American Business Awards

"AppAssure is honored to receive the Editor's Choice from SQL Server Magazine's editors," said Najaf Husain, CEO of AppAssure. "Recovering mission critical applications fast, with as little effort as possible, is what the market has been screaming for - Replay answers the call with application aware backup and recovery, which is why we've grown so rapidly this year."

Replay customers typically experience fast return on investment of typically 5X or more in the form of both cash savings and greater IT productivity. More than half of AppAssure's customers say Replay 4 paid for itself through staffing and storage savings in six months or less through the product's advanced approach to backup, which addresses a complete range of disaster recovery needs in a single, integrated application:
- Eliminating backup jobs
- Reducing disk space by 80% or more with built-in data deduplication and compression,
- Reducing server down-time allowing users to access applications (including e-mail) during a live recovery
- Recovering any message, file, database, storage group or entire server from bare-metal in minutes
- Leveraging virtualization technology to dynamically create production ready clones of their servers
- Enabling integrated WAN replication to move servers and backups off-site to public or private clouds.

IT professionals may download a Replay 14-day free trial at www.AppAssure.com.

About AppAssure Software

AppAssure Software is a leading provider of innovative backup and disaster recovery software for Windows application servers. AppAssure's flagship product, Replay 4 is an application-aware, disk-based imaging solution that automatically and continuously snapshots entire Windows application servers delivering accelerated application backups and disaster recovery for Windows application servers in minutes. For more information about AppAssure Software, visit http://www.appassure.com.