Stannah Stairlifts Online Brand Building, Audience Engagement and Lead Generation by SiteVisibility

Online, June 13, 2011 (Newswire.com) - Stannah are the World's leading stair lift manufacturer and are synonymous with quality British design. They have a very specific and hard-to-reach direct target audience of aged 65+ which was a challenge for their search marketing campaign, which they awarded to search specialists SiteVisibility.

Using the WHISPER methodology, SiteVisibility created a social media campaign in conjunction with SEO, PPC and offline PR activity to target influencers rather than end-users and increase brand reputation and awareness through specific partnerships. It involved in-depth audience analysis and identification of relevant online communities, authoritative websites and blogs based on relevance, value and traffic. The overall aim was to increase brand awareness and to drive traffic and leads.

"We are extremely happy with the results SiteVisibility have achieved for us over the past year. They have successfully utilised social media to engage with our audience and feedback real time results on public perceptions of the brand. They have been very successful in engaging with and building relationships with influencers and securing promotional coverage. The results for both The Free Stairlift Campaign and The Think Again Fund partnership have had an impact on traffic, sales and brand awareness."

The campaign objectives were high volumes of converting traffic and leads to the website as well as enhancing the online awareness of the Stannah brand including the monitoring of brand mentions and perceptions of the brand.

The Results speak for themselves, achieving a base of 1000+ followers/fans in a very niche demographic group. Referring traffic increased by 63% since the start on the campaign (April 2010- March 2011), and partnership were secured promoting The Think Again Fund (TAF) with several relevant sites who had an average of 6,000 unique site visits p/w at no cost to the client.

The Free Stannah Stairlift campaign was hosted on a special landing page on the Stannah Facebook site for a 6 week period, and was then followed up by an exclusive promotional offer using the data collected. The campaign promotion included a combination of organic outreach to social media influencers and paid advertising on Facebook. The total brand reach of the campaign was 19,476,516 people. There were over 452 entries, and 31% opted in to be contacted about future promotions creating an email list of 140 leads. Impressive results from SiteVisibility, specialists in integrated search marketing and International SEO.

For more information, please contact:
Jamila MacLean Homburg
01273 733433
[email protected]
www.sitevisibility.co.uk