Star Plus Rebrands with Fresh New Look

Online, June 16, 2010 (Newswire.com) - London, UK: STAR Network, the UK's leading provider for South Asian entertainment and a wholly owned subsidiary of News Corporation, has rebranded its flagship channel, Star Plus. This is the first time a South Asian television station has taken such a bold step to rebrand its most popular channel.

Yeshpal Sharma, Vice President, Distribution & Advertising Sales for STAR UK & Europe, says: "It gives me great pleasure to announce the brand refresh for our flagship channel Star Plus. This is the first time in the history of South Asian television brands that a refresh has happened in such depth of detail, permeating to the core of its business.

The new philosophy of Star Plus is 'Nayi Soch', which translates into 'Fresh Perspectives' and signifies a positive move into the future. The 'nayi soch' is reflected in everything we do - content creation, brand solutions for advertisers and adding value to our distributors and the way we build our business at STAR."

The progressive refresh sees a striking new logo with the iconic STAR logo shaded in vivid ruby red that is representative of Star Plus being at the heart of STAR's impressive bouquet of channels. The colour red also represents prosperity, optimism, celebration and energy, all of which typify the core values of Star Plus and its range of innovative content across programming genres.
London-based brand solutions company, Venture Three, which has been used by News Corporation to rebrand Sky, and also by The Times newspaper, hmv, Heathrow and Waterstone's, designed the new Star Plus logo.

This refresh also celebrates ten glorious years of Star Plus and its commitment in creating innovative content that raises the bar for South Asian entertainment.

The channel refresh goes live on June 13th during the popular annual Star Parivaar Awards on Star Plus.

Some of the new shows that will strengthen the 'Nayi Soch' brand promise are Tere Liye (launches 21st June on Star Plus) - A Balaji comeback that offers a whole new perspective on love stories and Chand Chupa Badal Mein (launches 12th July on Star Plus) - A new look on middle class aspirations and how girl becomes the back bone of her family.

STAR's bouquet of channels includes, STAR Plus, the leading general entertainment channel in India, STAR One, the next generation of Hindi entertainment, STAR Gold, one of India's favourite Bollywood channels as well as STAR News, Europe's first Hindi language news channel.

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For information, interview requests with Yeshpal Sharma & hi-res images, contact:

Puja Vedi
LiveStyle Media
07949 573065
[email protected]

About STAR UK Channels:

• STAR is the most widely distributed South Asian Pay TV channel in UK and the only South Asian network with 4 channels retailed within the Sky basic entry-level tiers

• The channels are also distributed on the Virgin Media cable network

• STAR Plus, STAR Gold, STAR One are available in the Style and Culture Pack on Sky TV. STAR News is available in the News and Events Pack on Sky TV. For more information call 08442 411246 or visit sky.com or www.uk.startv.com

• STAR Plus and STAR News are available on Virgin Media. For STAR channels on Virgin Media - call 0800 052 2525

About STAR:

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in 13 languages to more than 300 million viewers across 53 Asian countries. STAR and its joint venture channels cover all genres including general entertainment (STAR Plus, Xing Kong, STAR Chinese Channel, STAR World, STAR One, STAR Utsav, STAR Jalsha, STAR Pravah, Vijay, Asianet, Asianet Plus, Sitara, Suvarna, antv, Phoenix Chinese Channel), sports (ESPN, STAR Sports, STAR Cricket), movies (STAR Chinese Movies, STAR Chinese Movies 2, STAR Gold, STAR Movies), music (Channel [V]), and news and current affairs (STAR News, STAR Ananda, STAR Majha, Phoenix InfoNews Channel).

STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation.

www.startv.com