Stardust Broadcasting Adds ABC To Its DRTV Product Starter Package

Online, June 18, 2010 (Newswire.com) - Golden Co. June 18, 2010. Stardust Broadcasting with 22 years of producing and airing successful infomercials and commercials announced today a major upgrade to its Stardust Affordable DRTV Starter Package program. Mark Liddell, President of Stardust Broadcasting Operations explained " We have added ABC TV to our Stardust DRTV Starter $9,500 Package so it now includes 300 airings plus the 60 second commercial and professional DRTV script. The 300 airings will be split with 200 airings in the Rocky Mountain Region to 3.2 million households and 100 airings in the greater Atlanta area to 4.2 million households. All revenue generated from the 300 airings will belong to the client, and if results are successful, Stardust will take the commercial national at no additional cost to our client."

Mr. Liddell stated "Adding ABC to our Starter Package will also position us to place it with ABC affiliates across the country. We are looking for home runs and the Stardust DRTV Starter Program will give commercials a fair shake to show what they can do. You never really know until a commercial is aired how it will perform, so having something to base results on before we commit major money to take it nationally is a must. Also, this is a win for the product owner, knowing that if the results are positive they never have to put up another penny. Once we accept a commercial to go national, it moves to our joint venture model, which Stardust has used since its inception. "

Mr. Liddell also stated "If a client has an existing commercial that we feel is effective, we reduce the cost of our Starter Package, and use that commercial for the 300 airings. The bottom line is that we are looking for winners. We make our money on the back end, so we are incentivized to make it as easy and painless as possible for product owners to have their products see if they can perform on DRTV."

According to Mr. Liddell "Nothing can make a product a household name like television but it has to be seen first- and our Starter Package allows that to occur in a quality and low risk manner. Our joint venture model, where we make a profit only when our client does remains the fairest model in the DRTV business".