Start-up XCODE Launches LIFELONG WELLNESS Program

Online, September 20, 2012 (Newswire.com) - XCODE Life Sciences, a biotechnology start-up, today announced the launch of LIFELONG WELLNESS, a scientific, personalized wellness program for individuals based on a DNA analysis of a saliva sample. The Chief Guest, Dr. Dharini Krishnan, Chairperson, Registered Dietitian Board of the Indian Dietetic Association, received the first LIFELONG WELLNESS assessment kit. Taking the route of preventive healthcare, the program will aid in identifying an individual's predispositions to lifestyle disorders such as Diabetes, Obesity, Cardio-Vascular diseases and Stroke, through a simple genetic assessment which is then succeeded by personalized nutrition, diet and exercise regimen to help combat the onset of the disease.

Being the first-of-its kind in India, LIFELONG WELLNESS combines the power of genomics, nutrition and fitness to help combat lifestyle disorders. The program additionally uses the latest collection of markers (a gene or DNA sequence with a known location on a chromosome) to calculate an individual's predisposition to a disease. With this insight, LIFELONG WELLNESS serves as a starting point for people to lead a healthier lifestyle with personalized recommendations by its panel of experts.

Dr. Saleem Mohammed, CEO and Co-Founder, XCODE Life Sciences Pvt. Ltd. said, "The healthcare market in India has undergone a paradigm shift where preventive options are the need of the hour. Non-communicable diseases such as cardio-vascular and diabetes should be given increased attention as they are a direct result of lifestyle disorders that can be attributed to lack of physical exercise, obesity and eating junk food. With the LIFELONG WELLNESS program, individuals can now understand their body and address its pressing needs before it's too late."

Statistics for India

In 2011, India had 62.4 mn people with type 2 diabetes - The International Diabetes Federation (IDF) and the Madras Diabetes Research Foundation.

Prevalence of diabetes is 20% higher in South India.

By 2030, the IDF predicts, India will have 100 mil¬lion people with diabetes.

According to a survey released by the National Programme for Prevention and Control of Cancer, Diabetes, Cardiovascular Diseases and Stroke (NPCDCS), where 75 lakh people were screened across the country, 11 per cent of the total population living in urban areas of the country, including Delhi, Bangalore, Chennai and Kolkata, were suspected to be suffering from diabetes

According to the International Diabetes Federation (IDF) and the Madras Diabetes Research Foundation, India had 62.4 million people with type 2 diabetes in 2011, compared with 50.8 million in 2010. The nationwide prevalence of diabe¬tes in India now tops 9%, and is as high as 20% in the relatively prosperous southern cities like Trivandrum, Coimbatore and then Bangalore. By 2030, IDF predicts, India will have 100 mil¬lion people with diabetes.

Xcode's Lifelong Wellnesss program will provide knowledge of one's risk to such chronic diseases and equip and individual to minimize these risks through nutrition and lifestyle changes, thereby reducing the national prevalence of such diseases.

Features of the Program

As a comprehensive package, LIFELONG WELLNESS offers the following:

-- Life Sight: An Insight into your Genetic Profile
-- Life Food: Personalized Nutrition for lifelong wellness
-- Life Fit: Personalized Fitness program for optimal health and longer life
-- Life Track: Personal Health log
-- Wellness on Mobile: A 90 day, daily messaging service to motivating you to Lifelong Wellness
-- Life Basics: Practical health tips that last a lifetime to use it anywhere, anytime
-- Life Digest: The latest tips and updates to stay ahead in a global community

Speaking on the occasion of the launch, the Chief Guest, Dr. Dharini Krishnan, Chairperson, Registered Dietitian Board of the Indian Dietetic Association, said, "The key to wellness today, lies in the relationship between our diet and our body. Many common diseases and their symptoms can often be prevented or alleviated with better nutrition. I believe in the adage - you are what you eat and therefore wellness through nutrition can be achieved by taking in the right kind of nutrients from the various food groups in the proper levels through your diet. LIFELONG WELLNESS offers a unique wellness program for individuals based on their personal nutritional needs."

Pricing & Availability

The LIFELONG WELLNESS program is priced at Rs. 7999/- per assessment for each lifestyle disorder. A value option is also available for Rs. 9999/- where one can get analysed for all four lifestyle disorders. The LIFELONG WELLNESS program is available at https://lifelongwellness.in