Starting A Business With No Experience Or No Money? No Problem!

Online, August 16, 2011 (Newswire.com) - Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? According to Mike Michalowicz, author of The Toilet Paper Entrepreneur, you've got a chance at success.

Michalowicz will guest on Change Your Attitude...Change Your Life, Sunday, August 28, at 9 am on New York's AM970 The Apple to discuss his "get real" approach to business. The show is streamlined live at www.am970theapple.com.

Michalowicz started his first business at the age of 24. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again. His experience building three multi-million dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience and resources is, in fact, your greatest asset.

Michalowicz will explain:
Why a business plan is a total waste of time
Why fulfilling your own needs is the first and last order of business
How to get started in business with little or no money
How to find and exploit resources that no one else knows about
How to stop procrastinating and take action NOW

Michalowicz is the president of a behavioral web optimization firm, Obsidian Launch. He is a small business columnist for The Wall Street Journal and a segment host on MSNBC. Mike lectures on entrepreneurship and is the author of The Toilet Paper Entrepreneur. He is currently writing his second book, to be released in 2012.

Change Your Attitude...Change Your Life, hosted by Joan Herrmann, is produced by Maximilian Communications, a full-service multimedia communications company. The company publishes a free monthly digital magazine for the show, Change Your Attitude...Change Your Life: 24/seven, which can be delivered by email to subscribers or read at the site www.cyacyl.com.

AM970 The Apple is a New York tri-state area all talk radio station. It is currently owned by Salem Communications, a leading US radio broadcaster, Internet content provider, and magazine book publisher.