SteadyRain Mobilizes Landmark Bank's Mortgage Rates

Online, July 24, 2012 (Newswire.com) - SteadyRain, a full-service digital agency based in St. Louis, announces the development of a new consumer mobile application designed to provide the latest Landmark Bank mortgage rates to current and future customers. The mobile application also provides a series of financial calculators to assist with quick reference and on-the-go calculations.

Landmark Bank understands the importance of incorporating mobile into a bank's existing marketing strategy and how expanding into the mobile space opens up the possibilities for not only providing value added services to current clients but also capturing the interests of new customers.

"Purchasing a home is one of the biggest decisions our customers will make," said Sue Ann Schaefer, Secondary Market Executive at Landmark Bank. "We want to help make it an easy process by putting the upfront research tools at their fingertips. Then when they are ready to seal the deal, an easy click will connect them to one of our professional lenders."

The current mobile application development will provide a value added service to the existing mortgage loan businesses by providing on-the-go references to mortgage rates within the mobile user's GPS positioning. As the mobile user navigates through the application, mortgage rates and loan office locations will appear relative to the user's current location.

"Our goal was to build a system that not only provided data to the Landmark website, but also to their mobile technologies," said Joe Marcallini, Vice President of Internet Strategy at SteadyRain. "Keeping this data current and in one place minimizes the administration efforts. GPS technology will allow smartphone users to find rates based off their current location, as well as contact a loan office that is local to their needs."

SteadyRain and Landmark Bank worked previously together in mobile development when SteadyRain was asked to design and develop a mobile optimized website for Landmark. The mobile site utilized the same content management system, DotNetNuke (DNN), as the main Landmark site, which has resulted in an improved user experience for mobile visitors.

About SteadyRain

Internet Strategy | Design | Development | Mobile | Online Marketing
SteadyRain is a privately held digital agency that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, online marketing solutions, web application development, and mobile application development. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Conoco Phillips, Great Rivers Greenway, the Missouri Botanical Garden, the Missouri Division of Tourism, Nestle Purina, Novus International, and Washington University in St. Louis. For more information about SteadyRain, please visit www.SteadyRain.com.