"Story of Alia" by Al Mayyasa

Online, July 24, 2012 (Newswire.com) - Al Mayyasa, a Dubai- based fashion label by Emirati designer Fatma bin Fahad, has unveiled "Story of Alia" its debut collection for teenagers specifically targeted to fill the gap in teen fashion market. "Story of Alia" features exuberant coloured jackets, vests, jump suits and dresses for 13 to 19 year olds and infuses bohemia and glamour to give a stylish yet comfortable look. The collection uses traditional textiles and fabrics like jersey, tulle, chiffon and sheer fabrics to give a sense of depth and scale.

Natalia, the daughter of former Miss Romania, Ms. Carmen McMillen, has been appointed as the muse for "Story of Alia" collection. Al Mayyasa selected Natalia to reflect a fashion line that embodies energy, vitality and style sense for this generation. As the Al Mayyasa brand evolves to include a teenage label, every young fashionista will now have the opportunity to add a little designer piece to her wardrobe. "Story of Alia" collection reflects every teenager's inherent super-girly, fun style with the right amount of feminine sophistication.

"Whilst there are plenty of high street stores for teenagers, there are not many designers that cater exclusively for the designer-brand teen fashion market. This new collection was designed to cater to this segment giving the fashion conscious teenagers that special piece for their wardrobe" explains Fatma bin Fahad, Al Mayyasa.


"Story of Alia" is currently available exclusively at Al Mayyasa boutique on Safa Road. For more information please visit; www.almayyasa.com;

Founded in 2005 by the creative designer Fatma bin Fahad, Al Mayyasa has become one of the creative and prestigious fashion labels in the UAE. The label is devoted to enthusiastic and elegant fashionistas who are devoted to exquisite style. The collections are a birth of ideas that excel from the two fundamental aspects of fashion: creativity and uniqueness. Once worn they embrace a women's own state of mind and are unified with her soul. The abstract creativity is permeated with the needs of everyday life for women who are not prepared to give up either elegance or practicality. Al Mayyasa is keen to satisfy the costumers desire to shimmer in any occasion thus not only offers limited edition collections but also up-to-date colour and style trends. Al Mayyasa collections are enthusiastically received wherever they are presented: the perfection of the cut, the originality of the style wins over customers from the first glimpse.