Strata Company Names Fiorella Flores New Account Executive
Strata Company hires a new Account Executive to concentrate on the Healthcare Division
Online, December 9, 2011 (Newswire.com) - Plymouth Meeting, PA - Strata Company of Plymouth Meeting, PA. announced today that Fiorella "Fee" Flores has joined the company to further develop the Healthcare Division. Fee will be responsible for working with existing healthcare clients to expand and augment their current programs. She will also work to develop new sales opportunities in the growing healthcare sector including hospital, healthcare systems and healthcare practices.
When asked about her decision to join Strata Company, her response was "I saw the perfect opportunity to utilize my marketing and business development skills in the continually transforming healthcare industry. I look forward to working with the existing healthcare clients and building new partnerships within the industry."
According to Mark Frisina, Vice President of Sales, "We are very happy to have Fee on board with us. Her positive personality is infectious and her ability to think strategically and provide smart recommendations to our clients will be highly beneficial to Strata and our client base."
Fee brings to Strata Company 10 years of experience in business development. Previously, as the Business Development and Dealer Relations Manager at Diamond Warranty Corp. (DWC), she worked with automotive dealers to formulate optimal service agreements. Additionally she created bi-lingual versions of marketing collateral, managed events and acted as contact for NIADA. Fee also held the position of Account Manager at GWC, where her duties included developing business territories and consulting with clients.
Strata's Healthcare Division develops data-driven direct marketing programs that achieve measured growth for hospital and medical groups nationwide. Strata applys the science of data and the art of creative to motivate consumer behaviors in ways that benefit our clients. The healthcare marketing programs developed by Strata Company's team of marketing professionals not only drive patient traffic, but direct it to places that are profitable.
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Tags: Digital Printing, healthcare marketing, hospital marketing, life event marketing, new mover program