StrataPlush HD™ Provides Excellent Surface Appearance for Automotive Headliners and a Variety of Other Interior Trim Components

Online, November 14, 2013 (Newswire.com) - StrataPlush HD™ polyurethane flexible laminate coverstock foam technology provides all the benefits of standard StrataPlush™ foams, with improved crisp definition, superior resistance to mottling, higher firmness range and reduced thickness opportunity as low as 2 mm, while maintaining outstanding process performance. This coverstock laminate foam innovation is designed to be used in a variety of automotive interior trim applications that have difficult forming process challenges.

Domenic Sinopoli, Executive Director of Sales & Business Development, The Woodbridge Group, states, "I'm very excited about the launch of our new StrataPlush HD™ coverstock foam. What makes this product unique is its excellent surface appearance over very complex geometries. Regardless of the forming processes, or the material used in the core substrate, we have demonstrated excellent results, with various OEM headliner programs. As you can see at the Tokyo Motor Show, Asian OEMs continue to offer interesting designs in their interiors. StrataPlush HD™ foam offers even greater design flexibility going forward."

StrataPlush HD™ foams seamlessly tie into highly efficient processes which laminate coverstock foams to all fabric types. Formulations are specifically engineered for wet and dry forming. StrataPlush HD™ foams are manufactured in flat and round buns, and are offered in both polyether and polyester grades. StrataPlush HD™ foams are specifically engineered to improve processing and finished appearance for programs with challenging design requirements. For more information please visit www.woodbridgegroup.com/prodServ/strataplushHD.html

The Woodbridge Group® and its partners in The World Polyurethane Alliance™ operate 60 facilities in 17 countries, as global leaders in the development and production of polyurethane and expanded polypropylene products. Automotive applications include components for seating, structural support, interior soft trim products, headliner systems, cargo management solutions, and engineered products for occupant protection and acoustical management. Woodbridge also offers contract assembly and sequencing and supply chain management, as well as a full range of value added services including engineering and design. For more information, please visit www.woodbridgegroup.com

® are registered trademarks and TM are trade marks which are either owned or used under license by Woodbridge Foam Corporation.

Contact:
Domenic Sinopoli
Executive Director of Sales and Business Development
The Woodbridge Group
4240 Sherwoodtowne Blvd.
Mississauga, Ontario, Canada L4Z 2G6
Phone: 1 905 896 3626
Email: [email protected]