Strategic Emarketing to Update Promises Bridal Website and Marketing Campaign

Online, November 25, 2011 (Newswire.com) - In an effort to renovate their website, Eureka-based Promises Bridal and Formal Wear has begun collaborating with Strategic eMarketing to make the online experience more user-friendly for customers planning weddings and to expand the reach of her wedding and formal dress sales from Santa Rosa to Redding.

Promises owner Linda "Jo" Alexander said she is looking forward to improving the website http://promisesbridalshop.com with Strategic eMarketing. Although the current look and style of the Bridal and Formal wear site suites the business alright, she wants there to be more available online for those conducting local searches for wedding dresses, bridesmaids dresses and cocktail dresses. The plans for the updated website will let brides and bridesmaids window shop from their living rooms in the Eureka, Santa Rosa, Medford and Redding areas, before they come in to try on one of the gowns and plan their coastal destination wedding.

"We want it to become a site where when people wonder what's going on with Promises, they can go see what we're doing and what we have in stock," Alexander said.

Formerly called Diana's Bridal, Alexander has owned the Eureka Henderson Center business since 2007 and has plans to improve the business even more. The boutique offers gowns from a variety of designers for brides, flower girls, bridesmaids, formal dances and other special occasions. They also have tuxedos and formal men's apparel available so couples looking to find the perfect wedding spot on the Lost Coast will not have to look far to find the wedding garments they need to tie the knot and make beautiful memories.

"We are very pleased to be working with Linda Jo and her team at Promises Bridal," said Emanuel Rose of Strategic eMarketing. "She has a strategic vision of the wedding experience and we are committed to fulfilling that vision."