Strategic Partnership for Successful CRM Implementations

Sales teams resist manually entering data in the CRM. Companies need to focus on the sales person's user experience and sales process to invisibly embed the CRM in their day-to-day activities.

-- Mast has announced a new strategic partnership with Woodbury Consulting Partners, a business process productivity solutions provider.  CRM is the fastest growing segment of enterprise software sales, but many companies’ struggle to get the highest ROI from this significant investment.

CRMs are only as good as the data they track, and the best implementations are undermined if the sales team doesn’t manually enter their activities. Mast and Woodbury bring their combined capabilities to address this core challenge.

Companies can rush to add advanced analytics on top of their CRM before getting the right foundation in place - ensuring that they capture all client interaction data into the database while allowing their sales team to focus on selling, not data entry. Sales reps are much more productive if they have tools and processes to enable this. We are excited to partner with Woodbury in increasing sales productivity and providing sales leaders with more powerful analytics from their CRM.

David Messenger, CEO & Co-founder

“Many organizations have challenges with getting their sales reps to input the necessary data into their CRM system resulting in inaccurate sales forecasts and poor collaboration among the sales team. Mast’s solutions solve this issue and drive immediate organizational payback by increasing the adoption rate of CRM investments,” said Gary Velotta, Managing Partner of Woodbury Consulting Partners.  “We’re very excited to bring these solutions from Mast to organizations,” he added.

Mast’s solution solves the biggest barrier to successful CRM implementations: manual data entry.  Mast’s patented technology integrates a sales rep’s mobile phone with their CRM so that they do not need to log into the CRM day-to-day. All calls, texts, dictated notes and call recordings are automatically loaded, and Mast enables the creation of follow-up tasks and management of leads, contacts and opportunities. Mast supports sales and service teams across industries, and also offers a compliance solution for mobile communications for Financial Services and Healthcare clients.

Mast’s features include:

·       Automatically log all client call data into Salesforce and Microsoft Dynamics

·       Automatically load all texts with clients into Salesforce and Dynamics

·       Dictate notes about client calls that Mast transcribes and loads into the CRM

·       Create new leads and contacts and set follow-up tasks—without logging into the CRM.

·       Option to record sales calls on the work number for coaching and training

·       Single solution that also integrates email and calendar with Salesforce

·       Work numbers on employees' mobile phones have PBX features like call transfer

·       Intelligent call management and central numbers with auto attendant and ring/hunt groups that route to team’s mobile phones

·       Seamless experience on one phone with native functionality for work and personal numbers in a single dialer – no need to toggle between apps – and automatic use of the work number for client communications

·       Privacy on your personal number. The company only sees business calls and texts on the work number.  All data, apps and personal usage remain private.

·       Cellular calls, not VoIP, for better audio quality

·       Works with all mobile carriers.  Simply download the app in the App Store or Google Playstore

·       Works with any iPhone or Android device.

About Mast

Mast is a mobile-first service that embeds CRMs like Salesforce into each rep’s day-to-day sales activities. Mast automatically loads all client call and text data into CRMs and makes it easy for reps to dictate notes, create leads and contacts, and set follow-up tasks on their mobile phone, without logging into the CRM.  Manual data entry is the biggest barrier to successful CRM deployments, and Mast solves this challenge.  Mast enables work and personal numbers on one device and automatically selects the right profile each time without having to toggle between apps. It builds business functionality, like PBX features, directly into the mobile service to eliminate desk phones.

Headquartered in New York City, Mast was founded in 2013 by David Messenger, Peter Lurie, David Dawson and Bubba Murarka. For more information visit www.mastmobile.com.

About Woodbury

Woodbury Consulting Partners is a business process productivity solutions provider with specific expertise in automating processes for operations, finance and sales teams. Woodbury helps clients reduce cost, streamline operations and increase productivity through the strategic use of business process automation tools and technologies.  We accomplish this by helping companies work smarter to maximize productivity.

Headquartered in Connecticut, Woodbury Consulting Partners was co-founded in 2014 by Wynne Cerone and Gary Velotta. For additional information, visit www.woodburycp.com.

Source: Mast Mobile Inc

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Tags: BYOD, CRM, implementation, Microsoft Dynamics, mobile, sales productivity, sales team adoption, Salesforce


About Mast Mobile

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Mast integrates your CRM with your teams' mobile phones to load all their client communications into the CRM, improving productivity and forecasting. Mast's patented software provides a new model for business communications.

Mast Mobile
335 Madison Ave (Floor 16)
New York, NY 10017
United States