Stravari Orchestral Instruments Expands to US and Canada
Since the early 1990's the Stravari line of orchestral instruments was sold through a very small dealer base in the Western US that was until about about 5 years ago when the instruments began selling through schools and colleges.
Online, May 18, 2011 (Newswire.com) - Stravari is now being offered as an orchestral instrument line to leading independent music retailers throughout the US and Canada.
"Stravari instruments are a cornerstone to today's music industry," says Robin Rockley, President "We are seeing more and more orchestral instruments being played on popular TV shows such as American Idle, as well as a general increase in orchestral sales throughout the US and Canada. Orchestral instruments are becoming more mainstream and popular with many of today's bands and students," continued Robin.
"The independent music retailers have been devastated by the poor economic conditions, large box stores and internet warehouse's. Many retailers have been forced to close their doors after being in business for generations. The Stravari line provides high quality instruments and highly profitable margins for the independent music retailers. Stravari also does not allow sales over the internet as this would lessen the product line and not serve the purpose of offering a profitable line to the local dealer. Plus for those dealers working with their local school bids system, Stravari offers a profitable and sustainable revenue steam." said Robin
Robin has been in the music retail industry since the late 1980's working at his family's business; Rockley Music. He has also designed, manufactured, purchased and sold instruments. Robin knows the intricacies of the industry and sees that Stravari can play a vital role for music retailers.
The Stravari line of instruments range from the student beginner to elite one of a kind models. The line is offered as:
Stravari Fine String Instruments:
• Handcrafted
• Fully carved solid woods
• Full Ebony fingerboard and fittings
• Fully setup and shop adjusted in the U.S
• MAP ranging from $199 to $1999
Gotthardt by Stravari:
• Handcrafted in Europe
• Fully hand carved
• Solid European woods
• Full Ebony fingerboard and fittings
(Educator models have hardwood chinrests and tailpieces)
• Fully setup and shop adjusted in the U.S.
• MAP starting at $399
Artista by Stravari:
• Individually handcrafted by master builders
• 15 year to 25 year air dried seasoned woods
• Fully setup and shop adjusted in the U.S.
• MAP starting at $1299
In addition to the instrument lines, Stravari offers affordable cases and bows. For more information visit www.Stravari.com or contact Robin Rockley at 303-827-8057 or [email protected] Stravari instruments can be seen at this year's 2011 Summer NAMM show.
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Tags: American idol, Gotthardt, music retail, NAMM, orchestral, school music program, Stravari
