Striata Appoints Head of Sales UK and Europe

Online, May 31, 2011 (Newswire.com) - Striata, a leading global provider of electronic billing and eMarketing solutions, has expanded its UK Exco team through the appointment of Eric Darling, in the position of Head of Sales UK and Europe - effective 01 May 2011.

Darling has extensive Solutions Selling experience, working for organisations to reduce costs and yield a significant return on investment through their solutions. His knowledge of the IT software market and successful sales track record are set to further strengthen the Striata UK and Europe team. In his new role, Darling will drive eBilling adoption, by providing push email billing solutions to blue chip companies in the banking, finance, telecommunications and utilities sectors.

"After 20 years of selling complex solutions, I am finally in the right place at the right time. Striata has a global heritage with household names dating back more than a decade. The secure electronic delivery of documents is on everyone's to do list and I get to lead the charge in the UK and Europe, which makes for exciting times ahead," says Darling.

Striata UK boasts reference clients in key industry sectors and is set for greater expansion in this market. The appointment of Darling will help fuel this growth even further, as well as provide the support needed during this phase of concentrated development in this region..

"Striata's push eBilling solution's paper turn-off results are the envy of the market and we welcome Eric's knowledge and experience in assisting customers realise real savings from innovative technological solutions. Together we are positive that we will continue our explosive growth in the UK market," concludes Mike Wright, CEO, Striata.