Studies Reveal the Effects of Yellow Pages Advertising

Online, May 3, 2013 (Newswire.com) - When it comes to finding local businesses, consumers have depended on the yellow pages for decades. Understanding this trend, businesses started to rely on yellow pages advertising to a great extent. Today, however, with the growing popularity of the Internet, anybody would hardly care to check out the yellow pages section of a directory or phone book. Finding a business or service provider off the phone book is a time consuming process and there is also no guarantee of finding the desired results. The main reason is the fact that a phonebook or directory cannot be updated as easily. Thus, it may not contain information of the businesses that have formed recently.

Because of the inconvenience of the conventional yellow pages, internet yellow pages have risen significantly on the popularity meter. Consumers, these days, have the tendency to search on the web when looking for information or resources. Because of this, internet yellow pages have become popular among the businesses as well. Kolkata Pages, a renowned yellow pages and directory site explains why businesses are opting for yellow pages advertising. Businesses mainly choose to go for yellow page advertising because of the number of advantages that this type of advertising provides.

Kolkata Pages explains how yellow pages advertising help a business gain greater visibility and local presence. Citizens that live within a community often prefer using the yellow pages when looking for service providers from a particular area. Such service providers may include attorney, plumber, automobile repairman, general contractors, and electrician and so on. When looking through the list of service providers, consumers tend to check out those that are well advertised. Well crafted ads are always helpful in attracting customer's attention. These ads speak of the company's experience in the field, which helps build credibility in the eyes of the consumers. Without credibility, a business cannot gain the consumer's trust, and without the consumer's trust, the business cannot be successful.

When adding local businesses, Kolkata Pages has the objective of delivering the best to the users. The businesses and service providers are authenticated before being added. That way users can rely on the information presented on the site.