Stunning Lead Gen Results Just a Webinar Away

Online, September 2, 2009 (Newswire.com) - Atlanta, Georgia, September 2, 2009 - Scanco and The Spectrum Services Group teamed up to present and market a lead generation campaign focused on a Scanco barcoding webinar. The result was an impressive 16.9% response rate generating 59 potential leads.

"This campaign, conducted for an Atlanta based MAS 500 VAR, was the continuation of an ongoing lead generation effort targeting the distribution industry," stated Kimberly Clark, Managing Director for The Spectrum Services Group. "The response rate for the barcoding webinar is particularly exciting considering that it was conducted in the summer months during a down economy and since this was not the first contact with this prospect list."

The campaign consisted of a direct mail post card to 350 distribution companies which touted the many benefits of barcoding for that industry. Among the benefits were decreased physical count time, a reduction in shipping errors and 100% inventory accuracy. This was followed up by an intensive three call TeleProspecting campaign, follow up calls and e-mails.

"We are thrilled at the response to this webinar," stated Kate DeSantis, Marketing Director at Scanco. "It indicates to us that there is a significant interest in the advantages of barcoding for the distribution arena, and that many of these companies are preparing for their future in a new economy."

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